Quote:
Originally Posted by inthezone
back in the 00s the pop divas dominated j-pop, Ayu, Namie, Utada, Kumi, Boa etc. were all selling very well. Nowadays thy seem to completely ignore these kind of artists, why is that?
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I think "big" is not in right now in Japan. Utada is still doing well with her stripped-down, low-key style. But Kumi, BoA, Ayu (and Kyari Pyamu Pyamu) are all "big." Big effects. Big visuals. Loud music. Super drama. In-your-face sex appeal. Huge hair and ostentatious money consumption.
Young people in Japan now seem to like . . . well, "quiet" isn't the right word, with Ado's angry rock being such a big deal. But the anger is a common man's anger ("screw all this pressure!") with no flashy star in the center or expensive effects. Japan now is worried about money and the future, so it's hard to enjoy the same things they did when on top of the world and feeling flush like twenty years ago.