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A few years ago a couple of japanese friends told me that Utada was so successful because japanese people really love western things. Her songs had so much (good) English with a native accent that it felt like listening to both japanese and western music.
They also said that she has kind of a privileged status in the minds of japanese people: she's one of their own but at the same time she can't be judged by their standards because she grew up abroad. Kind of like a foreign family member.
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