Quote:
Originally Posted by Zeke.
I guess I don't really see the ad as being very clever. The best ads go out on a limb, but in a way that makes you go "ah!" or something to that effect. If I presented this concept to my advertising portfolio development class, I know I would not get high remarks by anyone. To me, it doesn't communicate the message very effectively. The message of the brand or the benefit of using the product should be easily understood.
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You have no idea about Japanese commercials.
I was in Japan last July and there was this advertisement going on, showing people literally facing off with one another. There was also a scene of two elderly men playing chess. And as the commercial progressed, all their 'fights' got more intense and dramatic (in a Japanese way) and then it ended off with an app promotion (I think Clash of Clans?). I was literally stunned and how random they can possibly be.
Ayu's CM at least even bothers using her as a figure of a Queen LOL