Ayumi Hamasaki Sekai - View Single Post - [News] New Album TROUBLE on August 15th ~II~
View Single Post
Old 25th July 2018, 09:22 AM
truehappiness's Avatar
truehappiness truehappiness is offline
Zutto… Initiate
Join Date: Aug 2003
Location: Anaheim, California
Posts: 34,503
Well, it's been a thing for Ayu's marketing team to kind of not do that great of a job for a while now. This release is at least gorgeous looking but I think promotion and marketing has been sort of wonky for years maybe since after FIVE?

There's a lot of unique things they've been trying out though with each release since then which is... interesting, I guess? But nothing has stuck so they always try some other method(s) for the next release. TROUBLE has had the strangest of all these with the streaming sites + social media + live DVD forced in the album + Tower Records blitz among other things.

Last edited by truehappiness; 25th July 2018 at 09:26 AM.