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Geez...it IS a marketing technique. It has gotten people to talk about her. Just appreciate it and stop thinking its a mess. It was obviously an untitled demo that they sneakily leaked amidst her online summer promotion. For all you know, she hasnt even written the lyrics for it and just put it up to see if the reception is good. WHO KNOWS?
I was honestly quite meh if she just rehashed A SUMMER BEST and branded it as a new summer playlist but hey, now that there's this strange demo in there, totally got my attention. By the time the tune comes out officially, this demo would probbaly have had some listens and the actual track would give a feel of FAMILIARITY which is what marketing is intended to do - make something new seem familiar to you so that you actually buy it.
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