Quote:
Originally Posted by Zeke.
I wouldn't chalk it up entirely to TV promo. She could put effort into getting the same type of exposure for her next release, but it wouldn't increase her sales by 50%. This was a mix of various factors, which I'm sure the TV promo helped to draw forward.
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Agreed. The most important thing my stats professor taught me all those years ago is that correlation does not equal causation. There are so many other factors at work that you can't look at the numbers and definitively say "omg look at what those three minutes on TV did for her sales!".