[oricon] January's theme CM - JEWEL 5th

kiseki89 · #1 21st January 2007, 09:14 AM

インパクト勝負ではない、ガッキーとレンジの根強い人気
　前回調査に引き続き、1月度CMタイアップ曲好感度ランキング（高校生総合）でもポッキーのCMで使用されているORANGE RANGEの「DANCE DANCE」に人気が集まった。観る者に、新垣結衣が見せる瑞々しさと躍動感を増幅させて届ける役割となった軽快なリズムは、これまでORANGE RANGEと接点の少なかった音楽ファンの心をもくすぐったようだ。

　「独特な旋律とはやいテンポが印象的」（東京都/18歳/男性）、「ノリノリのダンスと曲調があってて好き」（千葉県/16歳/男性）、「曲の歌詞が謎で面白い」（埼玉県/17歳/女性）。ユニークな曲調と歌詞は、一見“インパクト勝負”のようにも映るが、じわじわと高まり続ける浸透力の強さ・深さを見るかぎり、一過性の人気とは考えにくい。年末年始にもかなりの頻度でオンエアされていたC Mだけに、次回調査でも引き続き上位にランクされる可能性を多分に秘めているといえるだろう。

　昨年末に多くの出稿が見られたCMとしては、パナソニックのLUMIXなども挙げられるのではないだろうか。そんな背景を裏付けるかのように、このCMに使われていた浜崎あゆみの「JEWEL」が、今回の調査で一気にベスト5に飛び込んでくる躍進を見せた。当初からファンの間では評価の高かったバラードだが、同曲を収録した最新アルバム『Secret』の告知CMや歌番組などでの歌唱を通して、一気に認知度をアップ。幅広い層へと伝わっていったようだ。

　ハリウッド・スターを起用し話題を呼んだソフトバンクのCM第2弾として、ブラッド・ピットが登場するバージョンが流れ始めた。映像面で衝撃的なのは当然だが、登場する俳優が変わってもBGMに使われている「ウォーク・ディス・ウェイ」の人気も高位置をキープ。70年代半ばにヒットした名曲を、リアルタイムで知らない世代が支持をする。これも銀幕の“スター”の為せる業だろうか。

1月度CMタイアップ曲好感度ランキング（高校生総合）

http://www.oricon.co.jp/news/ranking/41327/

Can someone translate?

AyuGAME · #2 21st January 2007, 11:03 AM

thanks for the info
i want to know the translation too

LacusClyne · #3 21st January 2007, 12:42 PM

it seem to say like a poll for 'the cm that you like most'

freedreamer · #4 21st January 2007, 01:42 PM

JEWEL???? as the CM u like the most???? goshhhh

i LOVE the 1 LOVE one...maybe JEWEL played more frequently

sora2522 · #5 21st January 2007, 05:37 PM

for the charts:

i think it's overall, cms featuring female singer's songs (osmehting like that), and cms featuring male singer's songs
not entirely sure, but somehting along the lines of thta

Ayumiko · #6 21st January 2007, 05:50 PM

1 LOVE cm is so much better than JEWEL cm

yaten · #7 21st January 2007, 05:57 PM

First one: Overall
Second one: Female Voters Only
Third one: Male Voters Only

Product | Company | Artist | Song

Interesting how ayu is overall number 5 and same for the females, but she falls to 9 for the men.

And everyone seems to love that ORANGE RANGE again -- where were the fans while they've bven on this sales slope?

ayu_fan929 · #8 21st January 2007, 08:11 PM

Quote:

Originally Posted by yaten

And everyone seems to love that ORANGE RANGE again -- where were the fans while they've bven on this sales slope?

Well maybe people were reluctant to buy the entire album just for that one song? They would probably use legal downloading methods...

nodoka · #9 21st January 2007, 07:10 PM

so many different polls from oricon~~

Larisa-chan · #10 21st January 2007, 10:53 PM

Let's see my horrible translation skills:

Overall rankings:
1. ORANGE RANGE
2. Porno Graffiti
3. ??? lol kanji
4. BUMP OF CHICKEN
5. Hamasaki Ayumi
6. SMAP
7. Aerosmith
8. Bennie K (original: Rolling Stones) (Bennie K covered 'Satisfaction' by the Rolling Stones)
9. Oasis
10. Kigurumi

ayu_fan929 · #11 22nd January 2007, 12:37 AM

Quote:

Originally Posted by Larisa-chan

Let's see my horrible translation skills:

Overall rankings:
3. ??? lol kanji

#3 is ayaka.

jeffycue · #12 22nd January 2007, 03:32 AM

what are the three charts for?

ayu_fan929 · #13 22nd January 2007, 03:47 AM

Quote:

Originally Posted by jeffycue

what are the three charts for?

The three charts are separated into:

Quote:

Originally Posted by yaten

First one: Overall
Second one: Female Voters Only
Third one: Male Voters Only

The main point of all 3 charts is:

Quote:

Originally Posted by LacusClyne

it seem to say like a poll for 'the cm that you like most'

extepan · #14 23rd January 2007, 02:36 AM

jewel is high up in both ranks. yeah!

Sim' · #15 23rd January 2007, 01:07 PM

Why the JEWEL's one ?? v___v

They like it just for the kimono or what?
She looks sooo weird in that one ... =o

Raleigh · #16 23rd January 2007, 02:07 PM

Good to see her ranking well ^^

haruki · #17 23rd January 2007, 03:49 PM

GOOD! go go Ayu!