MTRLG : The end ?

[Linza-mo]

The MTRLG become Heavenark , anyone have some information ?

http://www.heavenark.com/main2.html

The "Grand open" is tommorow, This one is a Ayumi's Brand too ??

*

MTRLG.comは２／２９をもって終了いたしました。
これまでのご愛顧まことにありがとうございました。厚くお礼申し上げます。

３／１より、HEAVENARK.comとなります。
各店舗は３／１～、WEBSTOREは３／３～　より営業しております。　
ヘヴナークについて、詳しくはコチラ

* 2008/3/1
◇　HEAVENARK情報　◇
ＨＥＡＶＥＮＡＲＫ各店舗で『Ｗポイントキャンペーン』を開催しております！！
新しいヘヴナークの春物新作商品をぜひご覧ください★
※これまでのＭＭＣポイントを継続してお使い頂けます。こちらからどうぞ。

http://www.mtrlg.com/p/index.html?aid=

[truehappiness]

MTRLG was never Ayu's brand.

To quote devilayu:

Is MTRL her clothing line?
Upon visiting the MTRL site and reading materials on the brand, Ayumi's name is not attached to them aside from promoting the items. There is no mention whatsoever about her owning, co-owning, or founding the brand. Early on in the line's conception, Ayumi seemed to have designed some items (such as the denim jacket and mini skirt outfit featured in her "Rainbow" PV). In recent years, she has not promoted the line (aside from wearing shirts in concerts and photo shoots) and does not seem to have as much as an influence in the clothing they sell.

[Gally]

Not her brand ?
That's not what people have said years ago :

-> http://www.ahsforum.com/forum/showthread.php?t=2665
-> http://www.ahsforum.com/forum/showthread.php?t=5905

[truehappiness]

Originally Posted by Gally

Not her brand ?
That's not what people have said years ago :

-> http://www.ahsforum.com/forum/showthread.php?t=2665
-> http://www.ahsforum.com/forum/showthread.php?t=5905

Yeah, but those people are technically wrong. XD [especially with all the evidence out there now]

I mean, they had collaborations for a while, where Ayu wore their clothes and some dancers did as well, but I think that ended in early 2004.

She also had a collaboration with PUMA before MTRLG and TEAM MESSAGE.

[mtrlg.mtrlb]

Everything comes to an end at some point... I never assumed AYU "owned" mtrlg/mtrlb.... but i shuuuure as heck love the name and the concept that was behind it (obviously)~

MTRL**** happens.

I'm glad I grabbed some stuff while it still said MTRL_ on it... because honestly HEAVENARK sounds pretty cheesy, and their website looks like it too...

[zoomzoom]

That's kinda like saying Panasonic is ayu's brand. She just promoted it and designed a few things for them. (though she never designed anything for Panasonic of course)

[Linza-mo]

Ok, so please move this topic and sorry for my ""big"" mistake =) (I know Ayumi is not the owner of this brand, sorry my post wasn't clear, but I believed Ayumi was very linked to this brand)

[naxxo.licious™]

Originally Posted by Linza-mo

Ok, so please move this topic and sorry for my ""big"" mistake =) (I know Ayumi is not the owner of this brand, sorry my post wasn't clear, but I believed Ayumi was very linked to this brand)

Don't worry, anyone can make mistakes

Anyway, thanks for the info

[ImpactBreaker]

Originally Posted by Linza-mo

Ok, so please move this topic and sorry for my ""big"" mistake =) (I know Ayumi is not the owner of this brand, sorry my post wasn't clear, but I believed Ayumi was very linked to this brand)

Don't worry...this is quite a "shock" to me too, because i've always had the feeling it was her brand (kinda like ayupans), and this thread made me aware of it.

[truehappiness]

Ayu hasn't been affiliated with MTRLG since late 2003 / early 2004 anyway. I'm sure she's parted ways since her new collaborations with TEAM MESSAGE.

[Linza-mo]

Thanks for this, everyday I learn ! =)

[tokyoxjapanxfan]

ew that means i cant buy my MTRLB shirt when i go haha oh well thanks for the info :O

[Bad Wolf]

I always wondered about the MTRLG/Ayu connection--and now I know! Thanks guys.

[minna]

Ｕｈ　ＭＴＲＧＬ　ｉｓ　ｎｏｔ　ｈｅｒ　ｂｒａｎｄ？
＞．＜
Ｉ　ａｌｗａｙｓ　ｔｈｏｕｇｈｔ　ｉｔ　ｗａｓ．．．
*ｈｉｄｅｓ　ｂｅｈｉｎｇ　ａ　ｗａｌｌ*


Ｉ’ｍ　ｓａｄ，　Ｉ　ｄｏｎ’ｔ　ｗａｎｎａ　ＭＴＲＧＬ　ｔｏ　ｓｔｏｐＩ　ｌｏｖｅ　ｔｈｉｓ　ｂｒ ａｎｄ，　ｔｈｅ　ｃｌｏｔｈｅｓ　ａｒｅ　ａｍａｚｉｎｇ

[zoomzoom]

^Isn't it just a renaming?

[ImpactBreaker]

well, MTRLG looks a lot more stylish than HEAVENARK


But truthfully, it would indeed be weird for her to have a brand like MTRLG and wear D & G instead

[Coelacanth]

I always thought it was her line too.

All the female models on the site look exactly like her...

[baka-ranger]

aww why would the rename it, it sounds kinda weird now I mean "Heavenark"? It's like they're calling themselves Narcs or something...I like MTRLG much better, it actually looks like its for a fashion line, while Heavenark is..yeah I wouldn't even know.
I wonder why they renamed it, well at least they're not closing down =D at least I don't think so. Just remodeling they're name and stuff

[makie_7]

I also thought it was something to do with Ayu MTRLG. Thanks 4 the news
And whats TEAM MESSAGE? is another brand? I've seen it in a lot of t-shrits too

[truehappiness]

TEAM MESSAGE is the brand that started making her shirts after AT03-04, I think.

They first had shirts during AT05 and since then they've been featured on her goods.