Thoughts about Ayumi's Marketing Strategy

[zoomzoom]

^Together When was sort of an A-side ballad, even though it was digital. JEWEL was also used as the Secret album promotion.

[*Petit*]

^I know but that wont help her on the oricon chart.

[Melon Panda]

I feel like Ayumi needs a break - all that working can't be too good for her. I know Avex wants her to release regularly because she's a big money-maker, but I think in this case, if Ayumi were to pull an Utada and spend some time working on quality-over-quantity music, her sales might be greater. I agree that the market is just about saturated with Ayumi; if she had a vacation, she could rest her mind, be even more focused on her work, and produce something totally astounding that reminds everyone who's queen in the industry.

[KarenPang]

Originally Posted by *Petit*

I think she needs to release a powerful epic ballad this autumn after releasing her usual summer hit. Her biggest hits have been ballads and she hasen't released one in ages:

"Love ~Destiny~" @1 sold 650,800

SEASONS @ 1 sold 1,367,400 her best selling single song to date

"M" @1 sold 1,319,070

THen there's voyage, No way to say. Her last A side ballad was HEAVEN back in 2005 SHe doesen't ned to do something fresh, she needs a ballad that is very easy on the ears, that har a beautiful melody and profond, but accessible lyrics.

Correction . SEASONS's her 2nd best selling single . A's her highest selling single at 1,670,000 copies that were sold when it was released way back in '99

Originally Posted by Melon Panda

I feel like Ayumi needs a break - all that working can't be too good for her. I know Avex wants her to release regularly because she's a big money-maker, but I think in this case, if Ayumi were to pull an Utada and spend some time working on quality-over-quantity music, her sales might be greater. I agree that the market is just about saturated with Ayumi; if she had a vacation, she could rest her mind, be even more focused on her work, and produce something totally astounding that reminds everyone who's queen in the industry.

agree

because ayumi has been putting out releases be it singles & albums on a yearly basis , people more or less will expect that oh , this & next & the following years to come , she's constantly putting out material

I know she has said that she's a workaholic but I'm sure down the line , she will get burnt out , be it physically & creativity wise

[*Petit*]

Originally Posted by karenpang

Correction . SEASONS's her 2nd best selling single . A's her highest selling single at 1,670,000 copies that were sold when it was released way back in '99

SOrry if I was unclear, but I ment single selling song. A had four songs. Seasons had just one and as a single song is was a far bigger success than any of the songs on A.

[KarenPang]

Originally Posted by *Petit*

SOrry if I was unclear, but I ment single selling song. A had four songs. Seasons had just one and as a single song is was a far bigger success than any of the songs on A.

oh sorry for that because you didn't made yourself clear initally that's why I assume