The Official Mariah Carey Thread

[TITANIC]

Tune in to BET's 106 & Park tonight at 6:00pm to catch Mariah LIVE & the premiere of her OBSESSED Remix video feat. Gucci Mane (MC.com-gina)about 2 hours ago from web

from her twitter

[mcluva420]

OBSESSED REMIX VIDEO!!!


note: gucci mane is not very attractive @ _ @

[AyUta]

I really liked Obsessed .

[TITANIC]

remix video not really interesting for me

[Meat Pao]

Meh once again I cna't watch cuz of country restrictions

[murasakinohana]

I LOVESS THE VIDEO!!

[kotora]

Originally Posted by mcluva420

OBSESSED REMIX VIDEO!!!


note: gucci mane is not very attractive @ _ @

He is so bling bling!

I love MC in white dress...

[murasakinohana]

i love the whistle notes towards the end of the song. so Mariah..

[TITANIC]

Btw obsessed only peaked no #11 and this week fall to #20

[mcluva420]

^NOOOO!!!

oh, and her "new single": "100%" premeired on Hot 97, but no one heard it cuz it wasnt announced

[TITANIC]

^ hell yeah..
I want she beats the beatles soon for having most no #1 single..
btw how many single that the beatles have #1?

[mcluva420]

^20.

IDJ'S NEW MARKETING STRATEGY???!! D:

The Monetization of Mimi: Mariah CD to Have Ads

Spoiler:

As music sales continue to drop like they're not so hot throughout the industry, Island Def Jam Music Group is jamming on a new business model: integrating brands into artists' CD booklets.

The first deal, created for the Mariah Carey release Memoirs of an Imperfect Angel on Sept. 15, is a 34-page co-production with Elle magazine that includes lifestyle ads from Elizabeth Arden, Angel Champagne, Carmen Steffens, Le Métier de Beauté and the Bahamas Board of Tourism. Providing the experiment goes well, the label is eyeing bigger brand deals for booklets of CDs by Rihanna, Bon Jovi, Kanye West and other artists.

The mini magazine contains Mariah-centric editorial ("VIP Access to Her Sexy Love Life," "Amazing Closet," "Recording Rituals") and lifestyle advertising along with lyrics and other CD booklet elements. Elle contributed the editorial and designed the layout.

The booklets were created for the first run of U.S. CDs (1 million) and the first 500,000 overseas, said Jeff Straughn, svp-strategic marketing for Island Def Jam Music Group. It will also be available in a digital format for those who buy music online. A condensed version of the Mariah mag, sans the 14 pages of CD-specific material, will be inserted into 500,000 subscription copies of Elle's October issue, which arrives mid-September.


"The idea was really simple thinking: 'We sell millions of records, so you should advertise with us,'" said Antonio "L.A." Reid, chairman, Island Def Jam Music Group, a unit of Universal Music Group. "My artists have substantial circulation—when you sell 2 million, 5 million, 8 million, that's a lot of eyeballs. Most magazines aren't as successful as those records."

Carey was "very open" to the concept when Reid showed her a mock-up of the booklet in a magazine format that included brand imagery synonymous with her lifestyle. "I wouldn't want to do Mariah Carey and Comet abrasive cleaner," Reid said, laughing. "I wanted things that really reflected her taste."

Reid said the program was unprecedented. Terry Dry, president of Los Angeles-based digital-word-of-mouth marketing agency Fanscape, agreed, saying that the CD booklet advertising is a first, though he wouldn't be surprised if more labels look into doing the same thing: "Hollywood Records [Disney], I know they love to monetize all over the place for something like a Jonas Brothers record. Open any rap record and a couple of inserts will come flying out, usually for a business the artist is a part of. I wouldn't be surprised if 50 Cent had a Vitaminwater thing."

Labels are looking for ways to eke out extra bucks, borrow equity and cut costs anywhere they can today. Year-to-date album sales were down 13.9 percent for the week ending July 19, 2009, compared with the period last year, according to Nielsen SoundScan (227 million units vs. 195.5 million units). Of those 2009 sales, 18.9 percent, or 41.9 million, were digital.


Ad revenues are subsidizing 100 percent of Island Records' costs for the Carey booklet, but label execs also see the alliance as a way to expand distribution at a time when the local music store is becoming as rare as the Beatles' Yesterday and Today LP with the "Butcher" cover.

"We don't have music retailers any more, so a smart consumer products company that understands the value in distributing music is going to restore the vitality of our business," Reid speculated. "If we distribute music properly and if it's done tastefully, it could be a huge profit center for all of us. That is the missing link—we need partnerships."

To underscore the point: At one large retail establishment, partner Elizabeth Arden is allowing the label to cross-promote the release. The CD Memoirs of an Imperfect Angel will be merchandised directly outside Walmart's music aisle with Carey's new signature Arden fragrance, Forever, which has its ad on the booklet's back cover. The CD and scent will also be displayed together in the beauty department.

Source:
Brand Week

[mcluva420]

OMG!! I AM SOO EXCITED FOR MOAIA!!!!!

Memoirs: High-Profile Appearances and Album Details!
MARIAH CAREY
Memoirs of an imperfect Angel


As the most successful female recording artist of all time, as well as having written more #1 singles than any woman before her, Mariah Carey occupies her own unique place in music. Following up on the platinum success of E=MC², Mariah is back with Memoirs of an imperfect Angel. This incredible album once again showcases her amazing virtuosity as both vocalist and songwriter.

Partnering once again with C. 'Tricky' Stewart and The-Dream, Mariah's first single "Obsessed" is an amazing track that was immediately the #1 Most Added track at its formats. Together with Brett Ratner-directed video and a national premiere on the NBC hit series America's Got Talent, everyone knows one thing — MARIAH IS BACK! The great early press hits in People and Rolling Stone confirm what we already know...

To launch Memoirs of an imperfect Angel, Mariah will have an unprecented number of high-profile release week appearances, including:


- VH1 Storytellers - this is Mariah's first ever appearance

- BET 106 & Park takeover

- Star presentation on the Hollywood Walk of Fame

- A very special performance on The Today Show to close out their Summer Concert Series


Memoirs of an Imperfect Angel, packaged in a beautiful 3 panel softpack, is a must-have for all Mariah fans and will include:


- The CD

- A 2nd Enhanced CD featuring the "Obsessed" video, a remix video, and 3 remixes

- A 36 page Elle mini-magazine that's an inside look at Mariah


Along with a massive marketing, advertising, and online campaign, Memoirs of an imperfect Angel is positioned to be one of the biggest release of the year!

Memoirs of an Imperfect Angel available September 15, 2009

~mariahdaily

[kotora]

Regarding her song Obsessed, i think Eminem has to shut up.

[waterballoon]

She has the coolest advertising/marketing strategies, EVER. Avex should pick up a few tabs, haha

[TITANIC]

Has obsessed pass no #1 in billboard chart?

[Northerner]

Originally Posted by waterballoon

She has the coolest advertising/marketing strategies, EVER. Avex should pick up a few tabs, haha

Definitely! I'm really excited to see this "mini-magazine," since I'm a marketing major and think this is a great idea for the music labels. This kind of content, which seamlessly fuses advertising and entertainment (so consumers don't know they're looking at a commercial) is quite simply the future of the ad biz.

[TITANIC]

btw have u guys heard song by eminem the warning! ??
I'm speechless after hearing the revenge of eminem

[kotora]

Originally Posted by riozz

btw have u guys heard song by eminem the warning! ??
I'm speechless after hearing the revenge of eminem

yes it is so obvious

and Eminem wrote a song and the lyrics is " I’m obsessed now, oh gee/Is that supposed to be me/In the video with the goatee/Wow, Mariah didn’t expect you to go balls out/***** shut the **** up!"

[mcluva420]

bahh screw eminem. he disses everyone @ _ @

Walmart is coming up with these unofficial MC stuff o_O

new perfume: Ultra Pink

Spoiler:

it’s listed for 30 dollars and says:
NEW Mariah Carey Ultra Pink embraces Mariah’s feminine side, flirty and fun.
-Get your diva on with Ultra Pink, the exclusive new fragrance by Mariah Carey
-A colorful floral melody, Ultra Pink is flirty and fun and embraces Mariah’s feminine side
-Soft accents of cherry blossoms and wild berries, combined with signature dewy Tiare Petals and a creamy blend of Sun-Kissed woods create a radiant and vibrant fragrance


CD Single for Obsessed
Tracklisting
1. Obsessed (Main Version)
2. Obsessed remix featuring Gucci Mane
3. Obsessed (enhanced video)
Catalogue Number: B0013290-32
SKU: 602527146386

Spoiler:

but none of these were mentioned on her official website! D:
haha, that doesnt stop me from wanting this stuff ^^


Finally according to Amazon, a vinyl Obsessed single will be released in the USA on August 25, 2009. pre-order!

~MariahConnection