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I think when releases are accompanied by decent promotional efforts by ayu herself, personally I would feel that it was well thought-out and planned. So even if I don't like it (sunrise/sunset), I still respect that there was a concept, extensive preparation and thought process behind the whole thing. It was an effort by ayu standards that set her apart from so many other artistes for me.
These past few years I found it very lacking. For eg the moon/crossroad/L with the 'trilogy' concept just pasted onto it and no promotional effort outside of her live concerts. Just from the songs and pvs I knew that the much effort was put into the production but I also felt that ayu didn't prepare her schedule well enough to have time to promote it. That was a dip in her lofty effort standards and then with subsequent releases it seemed to sink lower and lower.
At this point I feel so attached to ayu on a personal level that I'll probably hang in until she retires but I find myself wishing she would improve her act. I think it's fitting her decline is how it is (unlike r&r circus period which I thought was awesome and didn't get what it deserved).
That being said I always hope she does well in her musical endeavours and I'm crossing my fingers for this new album.
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27th April 2014, 03:07 PM
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