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#16
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Similarly to bluegie, I'm feeling quite good about this decision. Seems avex have learned from the past mistakes of (miss)understood and Secret and are trying to boost the new album as best as they can.
If they released a physical single things wouldn't be so good. After the Bold&Delicious fiasco, which almost ruined her streak, avex won't risk it again and we all know that only hardcore fans will rush to buy a single a month before the release of an album. December is a pretty hectic time to release a single, almost everyone is releasing something for Christmas, meaning competition. They'd have to find her a week where no big act is releasing a single and it would still struggle with sales. Ayu is famous for her #1 streak and avex sure as hell wants to keep that. On the other hand singles help to boost album sales, if the single is good so releasing a digital single with the same material as a single was a good choice. We won't be worrying about who his #1 and how many copies she has sold. If this song is a ballad, I'm pretty sure it'll attract attention. If it's a heartfelt ballad, it'll attract much more. So let's hope this song is really good so that it would push the album to sell really well.
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