Thoughts about Ayumi's Marketing Strategy

[me0wie]

Originally Posted by Coelacanth

I think in a Japanese performer's case it would be better to be known and somewhat disliked than completely forgotten.

somewhat true... i feel that, more ppl hate = more ppl like. there has to be a balance. Jolin Tsai for example, if u google her, u can see the number of people trashing her, but there are still so many who like her and support her. If you ask anyone on the street, they will all know who she is. similar to ayu, u may see many trashing her, saying she's fake and all. but what matters most is that there are still other people around who support her. i became a ayu fan quite late i would say, and i was deeply attracted to all her "rock" "dark" songs... its usually the music that attracts me. i dun really understand her lyrics until i look up on it. But songs like Duty, End of the World, teddy bear, marionette, momentum are very "strong" songs that attract my attention immediately and make me fall in love with them. in fact, i just recently got her Duty album. :x i'm the kind who would pre-order her super expensive japanese version CDs & DVDs and collect all her previous CDs. i guess sometimes tt's all that matters...

As long as she continues singing, more people will recognize her and more people will like her. ayu has said she is a product. perhaps we should reflect on ourselves because she probably mold herself to be what others like (to be viewed as a product and be popular) but people who like her will know that its her voice, her music, lyrics, her being such a perfectionist in everything she do, her perseverance that attract us.

+ all that glamorous and expensive clothes. its not for herself. its for us. they were for photoshoots and concerts and PVs. sometimes i think she goes through all that trouble to prove its really worth for us to buy her CDs and all. i think she still cares for her songs. the packaging is probably just another compulsory part that simply cannot be removed. one friend of mine who doesn't know ayu once told me she has never seen anyone who could fit into a pair of jeans & t-shirt so beautifully and perfectly before. (encore in concerts). if she's going to just be simple and plain, there will be no looking forward to new PVs, cd covers, and concerts. and we would have to think of the brands sponsoring her too. (are they any? i'm not too sure)