Quote:
Originally Posted by Diego-kun
Ayu has had albums with different covers but, aside from that, the content was the exactly same. Fans had the choice to choose their favorite cover when purchasing the album and that's it. How many people do you guys think that got 6 different copies of A BEST just to collect the different covers? My bet is 1% at most. ASFXX, LOVEppears, Duty, I am... and RAINBOW sales are huge and they had a single edition with just one cover.
AKB48 and other idol groups release singles with different songs, PV, photobooks, etc for each edition. That's the gimmick. I used to be an AKB48 fan, in fact, I own 26 singles and 4 albums. I bought just one version per single/album mainly because I'm not that wealthy. If you wanna be their number one fan you'll feel the need to buy multiple copies to get all the content. The problem is you will have to spend a lot on CD cabinets to keep them too  .
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Later into her career, when her name alone wasn't enough to have huge sales, Ayu actually did release different versions of the same release with different content, like the bonus gifts, different remixes, etc, so even someone who only wanted to have every track she ever released would need to buy more than one version.
And Oricon itself already said the point of the chart is pointing out who sells the most in Japan, not who is most popular. The main point is helping the industry knows who is more viable as a marketing brand. AKB48 is selling a lot, it doesn't matter if it's not to a lot of people if the fandom still buys several of a chocolate, for example, the girls are promoting.