Thoughts about Ayumi's Marketing Strategy

[hightea_xx]

i think ayu is entitled to her "diva attitude". it's sort of like madonna, who is supposed to be a diva. she has to be, because she is "ayumi hamasaki". like it or not, we've made her this way, to an extent. she has to be a diva because she has her image to keep... the more we talk her up to being the jpop queen, the harder it becomes for her to maintain that image. i'm not trying to say that she is in a situation to be pitied, because the girl has done beyond well for herself. but now that she's been on top, the only place she has left to go is down, and if she's going to try to stay on top it's going to take just as much if not more work to try to climb up there.

as for why her sales have been going down... i don't know if you've noticed, but the whole industry is going that way. blame it on internet downloads, blame it on her getting old, blame it on whatever you want, it's just the way it is. people are always looking for something new, and something fresh. i think that eventually, she will just become a sort of "chart staple". i don't want her to slow down, but if she did it might help her popularity. instead of the "freshness" that people are looking for, they might see her with nostalgic anticipation when she releases something. i don't really know, i don't know what the answer is, but i certainly think it is not linked to how a pv looks. a good/bad pv does not deter me from buying her album. it's not like i'm going to watch the pv everytime i want to hear the song.