Have Ayu's PVs took a large decline?

[SURREAL__RAINBOW]

No.

Have you seen other artist's pvs?? They all keep on doing the same stuff as always or repeating themselves, or just plain copying western artists.




In ayu's case, she seems to be in a more comfortable place as an artist, her works are a little bit more laid back, but they still as great as always... in their own meaningful way.

For example, MOON. I seriously don't appreciate people who don't appreciate this pv. The pv itself is such a masterpiece. The fact that so much is said with so little, means a lot. Same with Don't look back.

About Lady Dynamite's pv, its obvious it was going to be "out there" if Kazuyoshi was directing it, and I still enjoy it lol Its trashy but ayuish anyway.

[kendelle]

It's still a real mix....you can't call poker face and Depend on You masterpieces of storytelling (at least I don't think so lol)

It's a little unfair to call all her old PVs awesome vs all her new ones lame......

Semi-epic story PV: Endless Sorrow and BALLAD
Random and lol!wtf PV: ANGEL'S SONG and Beautiful Fighters
PV with little to no Ayu at all: Endless Sorrow and Microphone
Visually dull PV: Daybreak and BORN TO BE...
Generic dancing/singing in the sun PV: fairyland and Sunrise/Sunset
Travelling PV: Depend on you and NEXT LEVEL
"For the fans" PV: Humming 7/4 and Sunrise/Sunset
Monochrome Effect: HEAVEN, Pride and Curtain Call
Multi-PV drifting(!!!!!!!): Vogue/Far Away/SEASONS and glitter/fated

I really think people underestimate nostalgia goggles when they think all of Ayu's older stuff is superior to the new. Days, BALLAD and MOON all looked gorgeous, Microphone has the feeling of a "new" alterna.....Ayu's PVs haven't dropped in quality, just that now she has so many of them I think we hold her to a higher standard than we would have 4-5 years ago! lol

[freedreamer]

I realy dun mind Ayu not being inside most of the time. I mean, PVs like Microphone 's has an abstract concept in it so I appreciate that a lot and to me, that was an amazing PV. I've only been an Ayu fan for 5 years, I do feel like...sometimes it has a lot to do with the director. Her ballad PVs have taken a improvement in terms of plot and twists esp Ishii's works. While now, working with Masashi Muto and other old directors, Im beginning to see more thought in her PVs. MOON may focus on one scene too much hence people find its boring but for me, the thought is equally impt. She could of course pull of another STEP you, a PV showcasing styles, and yea, that is also a VISUALLY appleaing PV which is makes it a nice PV too.

I have to say, PVs like Sunset/Sunrise yea...low on budget. But we cant expect it to be perfect all the time. As for Kazu's PVs, its just his execution that is all over the place...

[AyUmIXx]

OMG...
i'm afraid this thread is going to turn into such a HUGE hmmm.... war again~

[Chibi-Chan]

I don't get why people always complain about Ayu's large decline in her videos or songs and so on. I'm really tired of it. Because their will be always videos and songs someone will don't like for sure, it's normal that not everybody has the same taste. Would be boring if everyone would like the same things. BUT WHY MUST PEOPLE WHO DON'T LIKE SOMETHING ALWAYS SAY THAT'S ONLY DUE TO AYU MAKING THOSE DAYS ONLY BAD MUSIC OR VIDEOS OR WHATEVER!!!!!!!!

[pepper]

Originally Posted by Chibi-Chan

I don't get why people always complain about Ayu's large decline in her videos or songs and so on. I'm really tired of it. Because their will be always videos and songs someone will don't like for sure, it's normal that not everybody has the same taste. Would be boring if everyone would like the same things. BUT WHY MUST PEOPLE WHO DON'T LIKE SOMETHING ALWAYS SAY THAT'S ONLY DUE TO AYU MAKING THOSE DAYS ONLY BAD MUSIC OR VIDEOS OR WHATEVER!!!!!!!!

lol, i think it's a fact that her pv's are recently boring. even ballad and you were was gorgeous, but they WERE boring in fact. Even Microphone. The ones that have made attractive to my eye was SLT. It was something new. The rest was pretty but boring. From Next Level till now. (GUILTY had Together when and Marionette effect of puppet <3 Ayu in the mud and glitter/fated - i dont like this pv but i can't tell it's not interesting.)

/and Sparkle, btw, was gorgeous. but it's just my fetish or sth. taste argue/ XD

[!Lawi!]

No, I am sorry but I totally disagree with this ! On the contrary, I think Ayu's current PVs are mostly awesome (DLB, SLT, Lady Dynamite, MOON, Microphone, ...) !
But it's true some of her recent works are boring, in terms of PVs, especially those of the NEXT LEVEL era... The only one to be really really great in NL is Sparkle IMO

Yes, she gets us used to great PVs like the ones you quote, but I definitly think she still is awesome concerning her music videos !

[Delirium-Zer0]

I'm an oldbie fan, and I'm VERY prone to nostalgia... but basically ditto kendelle's entire post. The crap-to-awesome ratio is just the same as ever.

[kendelle]

This is where I spazz because Deli reads my posts, right? xD

[emi♡]

Sure they have lol

But I guess Princess K and Deli are right...The ratio is still the same....

but that doesn't mean, imo, that the crappy ones aren't crappier, and the awesome ones aren't as awesome lol

Because I don't think her bad ones were as bad as now, and I don't think her awesome PVs are as awesome as the old ones...

But I think that goes into the music too...and I don't want to go there.

This is my opinion, and well, meh. I don't care anymore. In any case, I think people tend to forget just how epic Ayu really was...but whatever.

[SURREAL__RAINBOW]

Originally Posted by emiko

Sure they have lol

But I guess Princess K and Deli are right...The ratio is still the same....

but that doesn't mean, imo, that the crappy ones aren't crappier, and the awesome ones aren't as awesome lol

Because I don't think her bad ones were as bad as now, and I don't think her awesome PVs are as awesome as the old ones...

But I think that goes into the music too...and I don't want to go there.

This is my opinion, and well, meh. I don't care anymore. In any case, I think people tend to forget just how epic Ayu really was...but whatever.

I agree, if you put it that way.


But also, looking at what most J-pop artists are doing, ayu still pretty damn good :/ J-pop is pretty crap nowadays, but ayu still doing okay.

[Ranma Matsuri]

Originally Posted by emiko

but that doesn't mean, imo, that the crappy ones aren't crappier, and the awesome ones aren't as awesome lol

Because I don't think her bad ones were as bad as now, and I don't think her awesome PVs are as awesome as the old ones...

I was about to go into a long winded paragraph but you managed to sum up my thoughts exactly in two sentences. lol

While I agree that the budgets are higher and the PV's look "slicker" the amount of crap between the awesome PV's have widen. Yeah, they're better than the "early" years... actually, while there were a few gems beforehand, her videos (visually and conceptually) didn't really get great (or even good) until RAINBOW if you ask me. From that album onwards, crap was very few and far in between up until GUILTY. (don't) leave me alone was admittedly a pretty crappy PV though I happen to love it (cause Ayu just looks so gorgeous and fierce throughout) and I just didn't care for glitter/fated/decision at all. So I'd say that era is when a "decline" started for me as since then, a pattern of 2 outstanding PVs per album has been occurring (talkin 2 myself/Marionette, GREEN/Rule, DLB/BALLAD). Again (like in last month's 'decline' thread lol), it just one of those cases of an artist setting a high bar for herself and then when she 'reverts' or settles for just being good, it gets felt by some fans.


Also, the "u r stating ur opinion as tru fax!!11!" arguments have grown absolutely redundant and are now little more than mere excuses to try to disprove a person's views. Let it be known that all opinions are stated as fact because they are in fact your opinions. And when a person uses "I" when stating that opinion (as the OP did) it can be assumed they are ONLY speaking of themselves and when they ask "what do you think?" they are asking for yours which they assume will probably be different from theirs because again, they were initially NOT speaking for everybody. Like seriously, it isn't rocket science just basic understanding of human language. And yes, I'm speaking in general and to some of the people in this thread.

[GREENdays]

Seriously, some people need to grow up and realise everyone has an opinion. If you knew me, you'd know I'm a massive of Ayu and love her more than any other artist out there. However I'm only constructivey critisizing an area which I believe is lacking, I havn't said she is making the WORST PVs ever, nor have I attempted to create drama by making this thread.

It really upsets me that if anyone ever tries to point out an aspect of Ayu which is even the slighest bit of a critisicm, everyone jumps down your throat like you've just committed treason or something.

[AyUmIXx]

well, i'm gonna say that every artists have their epic-period and then the non-epic-period..
like Ayu too..
she won't always make good PVs.. she has good and bad PVs too at times...

[ayumisrael]

Not at all. PVs like Don't look back, Sexy little things, Microphone (and for me, even Sparkle) pretty much contradict any kind of a decline since some of them are much better than a lot of older PVs of ayu.

[GREENdays]

I'm not comparing her to other artists. I'm comparing her to herself, her consitency has definitely fallen. Her PVs are of a much lower quality these days. Which of course is understandable as she has been around for well over 10 years now.

[ayumisrael]

Originally Posted by GREENdays

I'm not comparing her to other artists. I'm comparing her to herself, her consitency has definitely fallen. Her PVs are of a much lower quality these days. Which of course is understandable as she has been around for well over 10 years now.

I think that you should make it sound more like an opinion rather than a facual statement because for some people some of the PVs now blow some older PVs from the water.

It's not a fact that they are of a lower quality today, a lot are different from what she used to.
But for example, I would prefer a meaningful PV without much going inside of it like MOON more than Daybreak which is very meaningful and is yet kind of boring. (Song-wise also).

Productions like Sexy little things, Microphone and Don't look back are few of her best produced PVs ever (and I would there to say that even in jpop in general, imo).

The woman took a week to shoot a new PV in LA (where Lady Gaga had Telephone PV right?) So it might be a really good one.

[SURREAL__RAINBOW]

Originally Posted by GREENdays

I'm not comparing her to other artists. I'm comparing her to herself, her consitency has definitely fallen. Her PVs are of a much lower quality these days. Which of course is understandable as she has been around for well over 10 years now.

Me neither actually. I was trying to emphasize that she is doing pretty good in J-pop standards nowadays. I'm not directly comparing her to any specific artist.

[emi♡]

Sure ayu's still doing well compared to other peoples...but considering I don't really care about other peoples except when it comes to sales, as far as comparisons go...

I dont really care...There is a lot of crap you could compare Ayu to, to make even her worst PV look amazing lol

[SURREAL__RAINBOW]

Originally Posted by emiko

Sure ayu's still doing well compared to other peoples...but considering I don't really care about other peoples except when it comes to sales, as far as comparisons go...

I dont really care...There is a lot of crap you could compare Ayu to, to make even her worst PV look amazing lol

lol yeah!

But funnily enough, I feel everyone is doing crappy/meh stuff... like seriously, EVERYONE. Or they just repeat what once gave them glory.


I feel that these days is pretty easy to get all excited about simple things from ayu lol In my case, I'm like that. And I acknowledge that obviously she had some great stuff in the past, like you said before. So yeah, some of us are gonna feel happy enough with what she does, even if its really simple, and others are going to get all depressed/upset about it.