Is the "same old sound" the real reason of Ayu's declining sales?

[Andrenekoi]

People tend to forget Ayu's safest tracks are the ones with the best reception among her japanese fandom.

[Aga-chan]

I actually think that Ayu isn't good with social media. She's the person who had a relationship and marriage over twitter, but then asked to respect their privacy when the divorce happened.
In all honesty, she does at times seem like a sheltered princess. But I think that she learnt from her past mistakes, so I hope we'll never see BF-in-PV again.
Though I DO think she gets unfairly scrutinized for every tiny thing. Like when she posted about celebrating her 20th anniversary and getting drunk. It was her anniversary and it wasn't like she had a performance the next day, so let her celebrate. I have seen people write comments as if that was her daily routine.

Originally Posted by Andrenekoi

People tend to forget Ayu's safest tracks are the ones with the best reception among her japanese fandom.

This.