ayumi hamasaki 25th Anniversary POPUP STORE

[LONJJONG]

I'm surprised at the scale of this 25th anniversary campaign, it seems that avex is still willing to fork out some money for her after all?

[summerain]

Originally Posted by LONJJONG

I'm surprised at the scale of this 25th anniversary campaign, it seems that avex is still willing to fork out some money for her after all?

I think they were expecting the right timing. She is now a classic, not just an "old act" and she was slowly gaining positive reactions from general audiences since the whole book and dorama move. If she did all of that during her 20th, maybe they didn't get the same results.