New song 'We are the QUEENS' scheduled for September 30th release

[AyuCanada]

Originally Posted by Zeke.

I guess I don't really see the ad as being very clever. The best ads go out on a limb, but in a way that makes you go "ah!" or something to that effect. If I presented this concept to my advertising portfolio development class, I know I would not get high remarks by anyone. To me, it doesn't communicate the message very effectively. The message of the brand or the benefit of using the product should be easily understood.

Of Course you live in Wisconsin... Same thing would happen in the opposite case. I don't get the commercial either... like I don't get most of Japanese commercials, cause it is a different market and culture. But after all... I don't care about the concept of the add... It isn't like Ayu did the marketing plan for the game, she was just picked to figure on the commercial. It gave us a flawless photoshoot and promising new music... I really don't care about not understanding the commercial.

EDIT : i just read myself and realized my message might sound a bit aggressive but I am not ahah! I just have 6 post here but I have been visiting the forum and reading it for yeaaaars and I like the critical aspects you bring into it (even if I don't agree all the time... ahaha but i do sometimes!).

[Andrenekoi]

Originally Posted by Zeke.

I guess I don't really see the ad as being very clever. The best ads go out on a limb, but in a way that makes you go "ah!" or something to that effect. If I presented this concept to my advertising portfolio development class, I know I would not get high remarks by anyone. To me, it doesn't communicate the message very effectively. The message of the brand or the benefit of using the product should be easily understood.

Most advertising doen't really work on a different culture.

[truehappiness]

Originally Posted by Andrenekoi

Most advertising doen't really work on a different culture.

I mean heck, most of Ayu's D-snap advertisements were mostly odd concepts. Fighting with an mp3 player rod? The camera ones at least showed off the anti-shake blur feature.

[Zeke.]

Originally Posted by Andrenekoi

Most advertising doen't really work on a different culture.

I've studied Japanese advertising campaigns from in preparation for an interview with Ogilvy & Mather JP. They had many that inspired me and that were easily graspable.

Or you could take Dentsu for example, Japan's very own #1 award-winning advertising agency. Their campaigns are world-renowned and employ the best practices.

Good advertising is universal. The thing is, there's not a whole lot of good advertising, lol.

And again, the problem isn't outlandish advertising, I think it's just a weird language thing. By definition I took Clash of Queens to mean a coming together of various and multiple powers in a battle for supremacy. Communicating that as "Race Queen (a type of queen)" vs "Clash of Queen (multiple queens in battle, or the games concept itself, )" is a fail in my opinion.

Anyways, this isn't a critique on Ayu (she looks phenomenal in the CM and as mentioned the art direction is on point), but as someone whose been studying advertising for the past 4 years I can't help but analyze the idea itself and critique whether or not I feel the message is being delivered in the best possible way, as well as make an attempt to follow the logic. This is especially important considering my end goal is to work at an advertising agency in Japan. I guess it's good to know that you don't have to come up with particularly smart ideas to do it. Lol.

[pedronekoi]

Originally Posted by Zeke.

I guess I don't really see the ad as being very clever. The best ads go out on a limb, but in a way that makes you go "ah!" or something to that effect. If I presented this concept to my advertising portfolio development class, I know I would not get high remarks by anyone. To me, it doesn't communicate the message very effectively. The message of the brand or the benefit of using the product should be easily understood.

I suggest you to watch this video and then you'll see how Japanese Ads works haha (not all of it but the majority is pretty nonsense and just eyecatching)

[Zeke.]

Originally Posted by pedronekoi

I suggest you to watch this video and then you'll see how Japanese Ads works haha (not all of it but the majority is pretty nonsense and just eyecatching)

A lot of these made complete sense, lol.

I don't know how many times I have to say that the absurdity of the commercial is not what I was critiquing. Had it been "Race Queen" vs. "Medieval Queen" it would have made been appropriate (given the idea of various types of queens clashing). But "Clash of Queen" as opposed to "Race Queen" is not a 'type' of queen. It's like saying "apple vs. fruits" as opposed to "apple vs. orange." I think the copy could use some tweaking, that is all.

[SEOHYUN]

I'm feeling this.

[Chris85]

She looks great and I love this CM.

[Next_Level29]

i have to stop repeating the cm ...

[!Lawi!]

^
^
Wow that is so soon!
I like it a bit better now, I do like my "Wowows" in an Ayu song :p

I must admit that it feels good to discover a song in a CM, reminds me of so many singles!

[axmish87]

I got T.M Revolution vibes from this song :-D
Love it and CM as well

[freedreamer]

The CGI is niceeee!! Reminds me of Namie's Hero PV HAHA!
Looking forward to the song

[kendelle]

I'm feeling the look and preview so far! I think Ayu looks fab!!

Oh man I'm already dreading Timmy in the live though lmfaoooooo

[Uknow!]

My dream has come true.

[rainbow_smile]

It has been confirmed on her official website that the song will be released as a digital single on 9/30!

Source: http://avex.jp/ayu/news/detail.php?id=1040571

[!Lawi!]

Originally Posted by rainbow_smile

It has been confirmed on her official website that the song will be released as a digital single on 9/30!

Source: http://avex.jp/ayu/news/detail.php?id=1040571

Nice! Is it the cover on that page though? It's pretty cheap to use the picture from the promotion if so, but I guess it's only a digital single and it's coherent for anyone who would want to find the song after seeing the commercial.

EDIT: just read above the picture that it IS the cover.

[TheRainbow]

The preview is catchy!

[rainbow_smile]

^ Yes, it's the cover

[//ABEST]

i think it's nice that they keep the theme on this digital single

[Chris85]

I want this CM to be a full length PV.