EMI Japan explains why they chose SHINee

[TofuBunny]

uuuh .. Basically this is about SHINee's debut in Japan. I was really surprised to hear that they're gonna debut under EMI since they never had "idols".

“Korean Idol Groups Appeal with High Quality Music”

SHINee, an idol group to make an official debut in Japan in March, have chosen as their partner EMI Japan, a company known for producing Utada Hikaru called national singer of Japan. Miyake Akira, who discovered and promoted Utada, will also be the producer for SHINee. After attending SHINee’s solo concert, he said he’d like to promote SHINee as an all-Asian pop group.

- Why SHINee?
“I met them in Korea twice. They were fresh. I didn’t hesitate to make my decision to work with them. They are versatile, they can do different genres like ballad and dance, and each member has a different musical style. There are many groups with manly and strong images, but SHINee will appeal to the protective instinct of fans with their sensitive and cute images.”

- The main target?
“Beyond the existing fanbase of Korean Wave, women of 30~50s, young women of 10~20s are showing explosive responses to them. SHINee is a rare idol group with sustainable contents such as good singing ability, purity, and creativity. It is unusual to make a successful concert even before an official debut and to fill the two and half hour concert only with performances. “

- What is the strength of Korean idols?
“Korean idols appeal with their music, not just with constructed talents. Their musical ability and quality is much better than that of Japanese idols, and Korea has a more advanced training system. They come into the market in a perfectly prepared state.”


- Your future plan?
Only the debut date has been confirmed. What is certain is that SHINee can’t be defined just as K-pop or J-pop, but will be Asian Pop, that is, A-pop. They will make a success in the Asian pop market after taking in new things from Japan after their debut.

Source: jujugal

I'm totally amazed. Hopefully he'll give them more freedom with their music.

[terra]

I hope so too
The boys are filled musical passion, that I expect them to learn things from the pro musicians in EMI

[hearted]

i really hope they wont be doing the same as with soshi.. WE NEED ORIGINAL SONGS OKAY NO REMAKES!!!
hope they can compose more songs now! didnt jjong compose obsession??

SHINee is a rare idol group with sustainable contents such as good singing ability, purity, and creativity.

lol what does that even mean

[TofuBunny]

^^ Yep, I feel like they'll get a lot of experience from working with Japanese producers/artists

^ nope he just wrote it =( .. He's itching to compose something though XD He keeps talking about it.
What do you think it means

[terra]

I hope the fact that Jjong usually stays at home rather than appearing in many reality shows is because of him learning music and compositions....not because he's too lazy to move or date

[y_nathz]

cool! I hope they could get more freedom here!

[pommy48]

LUCIFER in Japanese....LUCIFER in Japanese.......*fingers crossed*

[TofuBunny]

^ Anything but Japanese Ring Ding Dong D: .. I hope EMI knows better than to release another version of that song.

[hearted]

^^i thought it was already confirmed that that was going to be their first single??? :O

^lol i agree XDD the song doesnt do them justice either

[TofuBunny]

^ Nope that's just a speculation .. But it's the most probably Lucifer XD I hope they surprise us and release A.Mi.Go or LLO

Yeah it doesn't suit their style and they can do much better

[hearted]

^and the sad thing is that thats their only real popular song ;_____; (talking about RDD here)

[TofuBunny]

^ ikr .. dem Koreans love repetitive songs that don't make any sense. I think Lucifer is their biggest hit everywhere else though, when girls from my school find out that I'm a shawol they go OMG I LOVE LUCIFER AND TAEMIN !!!1

[brener]

nice =] i listened to a couple songs of them, it's kinda cool...

[Minttulatte]

I hope EMI won't do the same stupid thing with SHINee which was made with 4minute's Japan debut. If it's a japanese debut, there should be all songs in japanese at least I think. Or english, but I will definitely follow this anyway.

[hearted]

^werent all their songs in japanese though? remakes, but japanese

im kinda hoping shinee's first single will be either Shinee World or Julliete

[TofuBunny]

^ dibidibidis watashi no namae wa Minho

I want Love Like Oxygen or Replay

[hearted]

^SEE ITS PERFECT XDDDD

omg i didnt even think of LLO! one of my fav shinee songs ;___;
but i dunno i have a feeling the japanese would love Julliete its so flowery and high~

[y_nathz]

^^^ but they put korean songs on 4minute's diamond album D:

lol I wonder if replay will be.. "onee-san wa hountou ni kawaii" ? xD

[Aditmi Krisnasaki ~II~]

err... SHINee isn't really that good, seriously... ==a

[hearted]

^^really? lol i didnt even bother with that album tbh XD

^thats nice