New song 'We are the QUEENS' scheduled for September 30th release

[Earth_maiden]

Can't wait to hear the finished product!

[EndOfTheWorld]

I see what Zeke is saying.
It makes sense to me,sort of.
Two kinds of queens. The kind from the game and a queen of racing. But it just isn't at all obvious. Maybe it is because we do not live in Japan so we don't get it. At least the visuals are nicely done.

[Yagami Raito]

This CM is just PERFECT and stunning!

For someone living in Japan (as I am) it makes sense... I mean a commercial playing on the "nonsense" of the scènes which makes it fun. There even oneof the soldier saying "Hey, that sounds wrong!" lol

[jon_the_d]

Since her English has improved so much I don't mind her using the odd line of English anymore... It used to make me wince, but still I don't really see the point.

The advert is a bit of fun, it works fine.

[yamadashun]

TBH, I was confused when I first watched the CM, wondering whether ayu is endorsing 2 games at the same time: a racing game and that of COQ and then both have a cross-over collaboration lol

[orbitalaspect]

I can't think this is a renewed vision for Ayu with her career, but it's so wonderful to see her not only doing a CM, but promoting a new song through a CM, and clearly enjoying her work on a CM for the first time in years.

I have missed this side of Ayu:

[Yoake]

The meaning behind the Race Queen is simple. They're calling to people to play and to become quickly the true queen of the game. As if it was a race. Who will be the best(= first place on the podium) Queen of the game?
Race Queen appears in the medieval setting and the speaker is saying "Clash of the Race Queen". That's why your assumption "Race of Queen vs Clash of Queens" that is based only on the first part of the ad, is wrong Zeke. It's not an opposition but the same Queen.

[!Lawi!]

Ayuangel tweeted the 15sec CM, I'm surprised it hasn't shown up on this thread! (I might have missed it!)

I'm not impressed at all with the song so far, not that it's bad, but it's nothing special to me. But then again, that's what I thought about Wake me up when we first got the CM and it turned out to be my favourite song on LOVE again!

[//ABEST]

Originally Posted by !Lawi!

But then again, that's what I thought about Wake me up when we first got the CM and it turned out to be my favourite song on LOVE again!

OT but where did they use Wake me up? i can't remember!!

[Aderianu]

I don't get what will be on 9/30. Digital song, video or what?

Originally Posted by //ABEST

OT but where did they use Wake me up? i can't remember!!

(2012.11.17) Ever Life sports (Wake me up)

[rainbow_smile]

30-second CM with a longer preview of the song:

Originally Posted by Aderianu

I don't get what will be on 9/30. Digital song, video or what?


(2012.11.17) Ever Life sports (Wake me up)

The lady in the TV report said "The new song is planned to be released on 9/30"

[tenshi no hane]

These types of songs are never really my favorite, but it is nice. Glad we're getting new material. And it's nice to see her in an elaborate commercial again~

~

The lyrics, if anyone's interested:

Yes, we are the queens
倒れたなら
強く立ち上げればいい

Yes, we are the queens,
if we fall down,
we should just get back up, strongly

[Tomoyo]

Originally Posted by tenshi no hane

These types of songs are never really my favorite, but it is nice. Glad we're getting new material. And it's nice to see her in an elaborate commercial again~

~

The lyrics, if anyone's interested:

Yes, we are the queens
倒れたなら
強く立ち上げればいい

Yes, we are the queens,
if we fall down,
we should just get back up, strongly

Romaji:

Yes, We are the QUEENS
Taoreta nara
Tsuyoku tachi agereba ii

This next part is by ear, from the 30s commercial

Yes, We are the QUEENS
Owareta nara
Mata tsuku ni nao** seba ii to

Possible Japanese - The first part is from Tenshi no Hane, the second part is my own try.

Yes, We are the QUEENS
倒れたなら
強く立ち上げればいい

Yes, We are the QUEENS
終われたなら
またつくに なおせばいいと

** - i can't catch what she's singing, sounds like she's saying 'Nao seba' but i'm not sure if thats even a word.

[Yagami Raito]

Originally Posted by Tomoyo

Romaji:

Yes, We are the QUEENS
Taoreta nara
Tsuyoku tachi agereba ii

This next part is by ear, from the 30s commercial

Yes, We are the QUEENS
Owareta nara
Mata tsuku ni nao** seba ii to

Possible Japanese - The first part is from Tenshi no Hane, the second part is my own try.

Yes, We are the QUEENS
倒れたなら
強く立ち上げればいい

Yes, We are the QUEENS
終われたなら
またつくに なおせばいいと

** - i can't catch what she's singing, sounds like she's saying 'Nao seba' but i'm not sure if thats even a word.

Let me correct the 2nd part here below:

Yes, We are the QUEENS
Taoreta nara
Tsuyoku tachi agereba ii

Yes, We are the QUEENS
Kowareta nara
Mata tsukuri naoseba ii


====
Yes, We are the QUEENS
倒れたなら
強く立ち上げればいい


Yes We are the QUEENS
壊れたなら
また作りなおせばいい

The second part means Something like "If it gets destroyed (comes to pièces) then let's rebuild (remake) it again"

[rainbow_smile]

Originally Posted by !Lawi!

Ayuangel tweeted the 15sec CM, I'm surprised it hasn't shown up on this thread! (I might have missed it!)

I'm not impressed at all with the song so far, not that it's bad, but it's nothing special to me. But then again, that's what I thought about Wake me up when we first got the CM and it turned out to be my favourite song on LOVE again!

There's an even longer CM in the "Clash of Queens" thread in the "Ayu Celebrity News" forum

But I think it'd be nice to add it to the first post because it has the song preview, so it's quite relevant.

[!Lawi!]

Originally Posted by rainbow_smile

There's an even longer CM in the "Clash of Queens" thread in the "Ayu Celebrity News" forum

But I think it'd be nice to add it to the first post because it has the song preview, so it's quite relevant.

My bad I missed that, I only checked the thread dedicated to the song!

After listening to the CM once more, I found the transition between the Japanese sentence and the second "Yes, we are the queens" quite rough, could it be that they copy-pasted the chorus?

[truehappiness]

Originally Posted by rainbow_smile

There's an even longer CM in the "Clash of Queens" thread in the "Ayu Celebrity News" forum

But I think it'd be nice to add it to the first post because it has the song preview, so it's quite relevant.

Oh, I thought the video would suffice since it had the CM at the end.

I'll add the longer preview one.

[Zeke.]

I guess I don't really see the ad as being very clever. The best ads go out on a limb, but in a way that makes you go "ah!" or something to that effect. If I presented this concept to my advertising portfolio development class, I know I would not get high remarks by anyone. To me, it doesn't communicate the message very effectively. The message of the brand or the benefit of using the product should be easily understood.

[freedreamer]

Originally Posted by Zeke.

I guess I don't really see the ad as being very clever. The best ads go out on a limb, but in a way that makes you go "ah!" or something to that effect. If I presented this concept to my advertising portfolio development class, I know I would not get high remarks by anyone. To me, it doesn't communicate the message very effectively. The message of the brand or the benefit of using the product should be easily understood.

You have no idea about Japanese commercials.
I was in Japan last July and there was this advertisement going on, showing people literally facing off with one another. There was also a scene of two elderly men playing chess. And as the commercial progressed, all their 'fights' got more intense and dramatic (in a Japanese way) and then it ended off with an app promotion (I think Clash of Clans?). I was literally stunned and how random they can possibly be.

Ayu's CM at least even bothers using her as a figure of a Queen LOL

[Zeke.]

Originally Posted by freedreamer

You have no idea about Japanese commercials.
I was in Japan last July and there was this advertisement going on, showing people literally facing off with one another. There was also a scene of two elderly men playing chess. And as the commercial progressed, all their 'fights' got more intense and dramatic (in a Japanese way) and then it ended off with an app promotion (I think Clash of Clans?). I was literally stunned and how random they can possibly be.

Ayu's CM at least even bothers using her as a figure of a Queen LOL

Lol well at least the cm you are referring to communicates that Clash of Clans (or whatever) is a game that involves intense skill, and being on the edge of your seat while trying to anticipate your opponents next move so you can outwit them (like chess).