Ayu: Anything Goes [XXI]

[Evan Odinson]

^ I agree, I think (imo) that Ayu doesn't care/pay too much attention to sales and charts anymore, at this point she just enjoy what she does, she loves wrtting music and performing for us. She already sold and broke way too many records (not that I wouldn't like her to be on top of everything like back then again tho) she doesn't need to stress herself, specially with her condition, and still with little promo and not too much innovation she always manages to be on Oricon's TOP 3 or 5 so yes, she will probably stay with her current way of doing things

[truehappiness]

You can't help those who don't want to help themselves, really.

[melissalove]

Originally Posted by Evan Odinson

^ I agree, I think (imo) that Ayu doesn't care/pay too much attention to sales and charts anymore, at this point she just enjoy what she does, she loves wrtting music and performing for us. She already sold and broke way too many records (not that I wouldn't like her to be on top of everything like back then again tho) she doesn't need to stress herself, specially with her condition, and still with little promo and not too much innovation she always manages to be on Oricon's TOP 3 or 5 so yes, she will probably stay with her current way of doing things

That’s fine, doing what she does is her style popular or not. It takes a strong person like ayu not to bend to trends and always staying true to herself. respect!!

[Cahz-]

Back in 2013 she said very clearly in "Superstar" that she's not looking for hits, but rather doing whatever she likes.

[SunshineSlayer]

Originally Posted by melissalove

Yeah, namie’s team had a bit of a play in her success but it was 90% namie. She decided to part with TK, change her style and refused to tour like avex wanted all by herself. If ayu wants to have any sort of success she needs to change everything and do Something different.

But what I'm talking about is just basic stuff though; stuff that IS her team. Like her fanclub site is updated constantly and has lots of great content. I constantly get emails from it as well informing me of everything. In general, it just feels more professionally run. Stuff like proper releases with proper lead up is something that is done extremely well as well. etc. etc. She just has a management team that seems much more on top of it than Ayu's does and Ayu could definitely benefit from something like that.

But yeah, I agree with what everyone is saying; Ayu is left pretty much on her own and she doesn't seem very concerned with changing things; unfortunate imo because she has stagnated.

[truehappiness]

Reading the interviews though I think the stagnation is on purpose. Because she was really forcing rapid growth for so long that she just wants to relax now.

[Maemi]

Unbelievable

http://aramajapan.com/news/ayumi-ham...e-amuro/82660/

[truehappiness]

From them, it's not that unbelievable.

[Gustavopc]

I think that at this point this "break" from releases and so is purely ayu's decision. I feel like she might have some people on her team who come up with ideas and concepts, but she's probably not looking for a change in her image or such. I just wonder if she wants to release something for her 20th, but I think her efforts are on the 20th anniv tour and maybe a TA Tour.

She's "comfortable", I'd say, and there's nothing wrong in that, given all she's accomplished, but I also have this feeling of missing her stuff. That's just the way things are now and we gotta get used to that...

[voltron]

I agree that I think Ayu is in control over most of it, and doesn't care about all the small details. But at the same time, there are really basic things that a solid team could do without it needing to equal more work for Ayu. Like, the list of untranslated TA blogs keeps growing -- either don't offer that they'll be translated, or make sure that actually gets done. If you're going to release an app, then work on it and make sure it has interesting features and works well. Avoid sloppy mistakes (like typos) in releases, graphics, etc. I'm sure Ayu does not actively want her stuff to come across sloppy like that, and it wouldn't take more work for those things to be on point, but they'd help the "Ayu brand" if you will.

[truehappiness]

Well, what has happened with Ayu's team has been going on for a long time now.

They launch the English or Chinese sites but they are not updated. They launch the multi language YT videos but only for one release. Things have really badly done English or it sneaks its way into PVs without people looking it over prior.

We will likely never get anything more polished from this team since this has been an issue in various ways for like a decade now.

[Gustavopc]

Oh, indeed this is a bad point, the discontinuity of stuff... I wonder why it even happens. Maybe the people in her team change too much? Or they decide to focus on something else?
Kuu's FC also sucks at keeping translations updated, they usually happen in batches every three months :/ I mean, you're going for a global website, make it really global...

[Amalgam]

I showed my boyfriend the JEWEL PV and he sad that it looked ike a Hilary Duff video.

Hilary Duff.

I've never felt more insulted, but hey, I guess that the reaction still means I'm a Stan xD

[truehappiness]

Hilary Duff wishes she could use such jewels.

[Amalgam]

Originally Posted by truehappiness

Hilary Duff wishes she could use such jewels.

Exactly!
Like, the only way he could have been more offensive was if he compared her to Selena Gomez...

He does like her rock songs though, so I may just need to brainwash him with those

[Andrenekoi]

Originally Posted by Luniverse

I showed my boyfriend the JEWEL PV and he sad that it looked ike a Hilary Duff video.

Hilary Duff.

I've never felt more insulted, but hey, I guess that the reaction still means I'm a Stan xD

I can kinda see it tbh :V

[truehappiness]

Well, during that period she did kind of look like a Western starlet.

[hud]

yeah it's probably her hair that made him think about Hil. she looked very Lizzie McGuire-ish with the straight blonde hair and those bangs

[mizuki-7]

I also miss the professionalism in her career... someone of her level should have been always surrounded by a top notch staff ... I pretty know that ayu is quite volatile & rebellious and her coworkers are like a second family for her but it really don’t help her doing that way ! She was so demanding during her first decade I can’t believe she doesn’t care anymore it seems she still feels concerned by critics. Some quick changes could be really beneficial for her it’s such a waste:/

[SunshineSlayer]

Originally Posted by Maemi

Unbelievable

http://aramajapan.com/news/ayumi-ham...e-amuro/82660/

I just thought it was funny.

Originally Posted by voltron

I agree that I think Ayu is in control over most of it, and doesn't care about all the small details. But at the same time, there are really basic things that a solid team could do without it needing to equal more work for Ayu. Like, the list of untranslated TA blogs keeps growing -- either don't offer that they'll be translated, or make sure that actually gets done. If you're going to release an app, then work on it and make sure it has interesting features and works well. Avoid sloppy mistakes (like typos) in releases, graphics, etc. I'm sure Ayu does not actively want her stuff to come across sloppy like that, and it wouldn't take more work for those things to be on point, but they'd help the "Ayu brand" if you will.

This. It just looks bad and unprofessional.