New single「Summer Again」(1.7.22)

[koumori]

I doubt it's a decision made to build hype. Personally, I just don't think Avex PR personnel take digital/social media releases as seriously as physical ones, and we see that also through the lackluster rollout through June as well. It was really promising with the initial insights into the filming progress and some footage/outfit shots, but then it was silence for almost two full weeks until it was the release date itself... it's half-baked.

It's such a shame because it's clear that Ayu, the troupe, and the other personnel involved in filming put a lot of work in to prepare, and then bad communication and poor timing like this can really sour a whole release. Avex doesn't have enough good will, nor Ayu have enough attention in the mainstream, to pull off delaying new content last-minute.

At the end of the day though, whatever the delay is down to, it shows something is very screwed-up in the release pipeline and they need to get on that. I feel Summer Again and its MV deserve all the hype - not whatever this is

[brener]

Originally Posted by koumori

I doubt it's a decision made to build hype. Personally, I just don't think Avex PR personnel take digital/social media releases as seriously as physical ones, and we see that also through the lackluster rollout through June as well. It was really promising with the initial insights into the filming progress and some footage/outfit shots, but then it was silence for almost two full weeks until it was the release date itself... it's half-baked.

It's such a shame because it's clear that Ayu, the troupe, and the other personnel involved in filming put a lot of work in to prepare, and then bad communication and poor timing like this can really sour a whole release. Avex doesn't have enough good will, nor Ayu have enough attention in the mainstream, to pull off delaying new content last-minute.

At the end of the day though, whatever the delay is down to, it shows something is very screwed-up in the release pipeline and they need to get on that. I feel Summer Again and its MV deserve all the hype - not whatever this is

Completely agree with u

[JinHamasaki]

Japan and especially Tokyo is still in the middle of a record heat wave. I saw on NHK news offices are shutting off lights and setting thermostats to 82F (28C?) in order to prevent a power outage.

I wouldn’t be surprised if there was decreased productivity due to the heat wave and not being able to finish on time. If that’s true (or even not!) I’m NOT surprised her team didn’t say anything relatable about the heat wave, aka everyone stay cool and stay safe while we finalize our production!

[tenshi no hane]

I think it's definitely catchy and I'm happy it's not some lukewarm ballad, but the lyrics are so basic, and the engrish... ugh. I probably won't listen to it again, but I'm happy it's being received so well here.

[Aderianu]

Photo from TA blog

Spoiler:

She has more accessories, wonder what will be the point

[Zeke.]

Originally Posted by Aderianu

Photo from TA blog

Spoiler:

She has more accessories, wonder what will be the point

I think it’s just to emulate summer being the “extreme”, the “peak”… “dazzling.” So they went extreme, and dazzling, with the accessories. She is trying to be the embodiment of summer here. Perhaps the sun itself.

[Katsuyuki012]

Originally Posted by Aderianu

Photo from TA blog

Spoiler:

She has more accessories, wonder what will be the point

She might use this look with more accessories for beauty shots, while using less accessories for the dance scenes.

[kotora]

We already listened the song. The delay of the PV is ok.

We experienced that before.. had the song out on the radio first and then we watch the PV few weeks after. Not big deal.

[Toniayu123]

^
^LOL whoever took that picture clearly had malicious intentions against Ayumi

[brener]

i'm so satisfied about this song i even bought the thing on itunes <3

[CeReSu]

I have mixed feelings about the song, I was expecting something like Blue Bird ou Inspire, and this one reminds me of the album Colours... It is catchy but not my cup of tea.
I don't really want to listen to the song, it doesn't appeal to me, like it was with 23rd monster and non fiction
I'm waiting for the PV, maybe it will add something to the song... (or not xD)

[kotora]

Originally Posted by CeReSu

I have mixed feelings about the song, I was expecting something like Blue Bird ou Inspire, and this one reminds me of the album Colours... It is catchy but not my cup of tea.
I don't really want to listen to the song, it doesn't appeal to me, like it was with 23rd monster and non fiction
I'm waiting for the PV, maybe it will add something to the song... (or not xD)

yes, the music is weirdly good, but the lyrics:

Boy Boy, dont be shy
Boy Boy, dont be shy
Girl girl like a sunshine
Girl girl like a sunshine


is embarrassing.

[jyujiw]

I just love it. Been on repeat since the release. Idk, it's nice to have a ray of sunshine after these 2 years, it's like a warming welcome to start all over again

[brener]

^ i feel you

[love in music]

Cheesy engrish aside, I actually really like the song.
It has elements of it that are so ayu but enough differences that it stands out in her discography. Lyrically it could be stronger but I am okay with not every one of her songs having deep lyrics.

I think it stands out among most of her summer jams because it's not going full force with the cutesy/upbeat vibe to the point where it can be a bit nauseating. It sounds cute at parts but it's not overboard.

Looking forward to seeing the PV!

[perfectodub]

honestly I love the last 2 singles, I hope it is the beginning of a new music for her

I spent the night creating a new remix for Summer Again, I hope you like it!
�� 浜崎あゆみ Summer Again (dj Italo Gianti Anthem Remix Edit) Ayumi Hamasaki 滨崎步 #ayumix2022 #ayumix2020
https://youtu.be/LI8N75_7Gb0

[maxikot]

It's a fun, light, catchy summer song that I'm enjoying a lot Can't wait for the music video!

[Calico]

This is the first time in years I've immediately put a new song of hers on repeat. Like, damn girl.

Then again, I've never been a big fan of the standard J-pop summer songs like July 1st, Blue Bird, glitter, etc. I'm also glad she's not rehashing more of the same from 15+ years ago. I could tell right away that this was a new or underused composer for her! I hope the GP takes well to it.

[Katsuyuki012]

The music video will be released at 1pm Japan time!

[SURREAL__RAINBOW]

The song is amazing!!! I really love it

Waiting for that PV! Looks incredible


Her last singles have been so good, I can't wait for the album