[News] Entire "Rule/Sparkle" Single released in parts.

[freedreamer]

THAT is freaky

[Meat Pao]

Individual songs in parts are okay, but now we're having the entire single INCLUDING the instrumentals.

CRAZY MUCH!?

[Tasked]

they really know how to make money, don't they.. Actually I really hope the Days 8-bits remix will be up somewhere soon =)

[tokyoxjapanxfan]

to be honest, this isn't that big a deal as some of you are making it. Honestly, it's not like all of Japan will be downloading these parts causing mass amounts of money for avex--most people aren't going to be like "OMG AYU'S NEW SINGLE I CAN GET IT ON MY PHONE FIRST!"--so it's not like avex is trying to get money out of everyone.

i don't even think that many people buy remix ringtones. and also, they have multiple parts just so you can pick which part of the song you like most. and ringtones are a good way of promoting a song early.

i just don't think it's that big a deal..if they released the song in full early, then that'd be really stupid. releasing them in parts satisfies the die hard fans with out spoiling the whole single.

[douggn]

I don't mind that there hasn't been much/any promotions, it means ayus getting more rest this year

[DA1SUK1DAY01691]

I think because word-of-mouth may be strong enough? I don't know. But I figure stuff like YouTube and Twitter will spread word quickly, and it's a lot more cost-effective.

I think this is a test drive, really. Because this is her first huge remix single since "Daybreak" (putting all versions together, we have over 10 songs! Almost like "A"!), and with the moderate success with Ayu-Mi-X 6, this is probably to see if remixes gauge well now.

[AyuGAME]

feel confuse about avex marketing strategy
hopefully this single still get number one position on weekly chart

[SURREAL__RAINBOW]

weird

[emi♡]

Originally Posted by Dokiyo

This is soo crazy....i cant even exaggerate enough~ Why are they doing all these wierd things all of a sudden~ its unbelievable how greedy people can be, to the point where Ayu is only an item to them that will bring in more yen~ ......

Ayu has ALWAYS been that to them.


And honestly, all the promotion she has been getting hasn't been helping her anyway. Her sales are still declining. If this gets them the same amount of sales, why not do it if it saves them munny?

LoL I kind of think it's funny.

Maybe they are saving up for the new album anyway. Which might raise these sales as well...

[minkAYuko]

Guys! don't bother, we can't buy those, you shouldn't worry about them at all. if japanese people buy them, means it's working and they will keep on doing it.

and marketing is weird yes, and it changes it won't be the same: NEXT LEVE USB!

[roanmy]

I don't get why everyone is calling this annoying?

I mean, if I lived in Japan I would love to be able to buy a ringtone for my phone like that.

[Fairily_Spark]

I suppose Avex knows their marketing strategy.
It is a bit weird though

[Aisha_Angel]

Parts...

[alternarist]

erm.. kinda dumb idea but gonna wait for full release.

[maikaru]

This is not just avex..
All record companies do this with all songs..
You dont really have to buy all of the parts, and these are just ringtones.
I like that they released the parts, so if they like a part~ they can use it as a ringtone

[ALfromHELLSING]

^This is strange kind of promotion.

[MissElin_]

Hahaha... They are going crazy with those ring tone parts!!

[noidea]

...I'm afraid of Rule/Sparkle sales if it goes on this way...

[jbrat2219]

Originally Posted by polka-dot-jewel

I guess "Rule" and "Sparkle" had enough downloads to where they decided to put all the parts to all the songs up for downloads as well. This is actually a smart move - if someone decides to download one part and like it, they may end up downloading the rest of the parts, too.

It's not like we won't be hearing those songs within the next week... we'll probably hear them by the weekend.

Yeah I think that's it, the Japanese must love this kind of stuff and respond well to it. I'm sure if many of us lived in Japan or were able to get all these parts, we wouldn't be complaining.

[*Petit*]

Originally Posted by polka-dot-jewel

I guess "Rule" and "Sparkle" had enough downloads to where they decided to put all the parts to all the songs up for downloads as well. This is actually a smart move - if someone decides to download one part and like it, they may end up downloading the rest of the parts, too.

Yeah, and it's not like it's very costly for thm to put the parts up there. It's like sunglasses or prfume in the fashion world, it's easy to produce and distribute, not very costly = accessible to a lot of people.