ayumi hamasaki 25th Anniversary POPUP STORE

[Aderianu]

Commemorating the ayumi hamasaki 25th Anniversary POPUP STORE will be held!
Collaboration between "ayumi hamasaki" and "SHIBUYA109" celebrating the 25th anniversary of their debut!



In addition to various collaborations such as the sale of original collaboration products with apparel brands, original collaboration sweets and drinks, the opening of a pop-up store that sells original items in advance, a present campaign to win an autographed poster, and BGM jacking in the museum, and many other events!
The event will also feature a pop-up store that will sell original items in advance!

During the period, original campaign videos will be aired on the large signage and street vision inside the building! (Broadcast irregularly)

Also the 25th anniversary visual will be posted on the outer wall (commonly known as cylinder) of SHIBUYA 109 Shibuya store, which can be said to be a symbol of Shibuya!



■ ayumi hamasaki 25th Anniversary SHIBUYA109 Campaign
2023/04/07～2023/04/23

http://www.shibuya109.jp/x/ayumihama...UYA109Campaign

■ About EC sales of「ayumi hamasaki 25th Anniversary POPUP STORE」goods

Sales start: 2023.04.11 19：00～
TeamAyu
mu-mo shop
The sales URL will be announced before the sales start.

https://www.avex.jp/ayu/goods/detail.php?id=1002144
https://www.avex.jp/ayu/news/detail.php?id=1107253

FASHION COLLABORATION
2F ROYAL PARTY




5F EGOIST


5F MURUA



5F rienda


Gift for each purchase


COLLABORATION FOOD
cafe Ma Maison (7F)


Original coaster for each purchase

[Chris_Duvall]

Yesss! I‘ll be in Tokyo during that time. Can’t wait to check it out <3

[SunshineSlayer]

There goes my bank account lol

[Taishaku]

Shouldn't this be moved to the news section?
Oh and I'm absolutely in love with the sweatshirts! I need them on every color...

[BlackSilence]

Ayu and her leopard print obsession lol So basic my gawd. Girl it’s an anniversary you could do better. I do like the promo pic though, just despise the print. It’s so overused everywhere.

[AyuCanada]

How do you access the shop? Do you just walk in or you need to reserve in advance? Are product sold online too ?

[Aderianu]

Originally Posted by AyuCanada

How do you access the shop? Do you just walk in or you need to reserve in advance? Are product sold online too ?

you need reservation if want to visit 7th or 8th April
as for now nothing available online, but something will be soon

[AyuCanada]

What is the link for reservation?

[~angel*ayumi~]

Originally Posted by AyuCanada

What is the link for reservation?

a few slots are still available
https://t.livepocket.jp/t/rs1ty

[AyuCanada]

Thank you so much i was able to secure a spot!

[SunshineSlayer]

Originally Posted by AyuCanada

Thank you so much i was able to secure a spot!

^
I've got Friday at 4:30.

[LONJJONG]

I'm surprised at the scale of this 25th anniversary campaign, it seems that avex is still willing to fork out some money for her after all?

[summerain]

Originally Posted by LONJJONG

I'm surprised at the scale of this 25th anniversary campaign, it seems that avex is still willing to fork out some money for her after all?

I think they were expecting the right timing. She is now a classic, not just an "old act" and she was slowly gaining positive reactions from general audiences since the whole book and dorama move. If she did all of that during her 20th, maybe they didn't get the same results.

[Aderianu]

So, everything was sold out yesterday
And now you can find that clothes at auctions for unbelievable high price

[Ad Eternam]

Everything was sold out in like 10-15 minutes. ��

I was there at 10 when it opened. I didn’t manage to get what I wanted.

I did manage to go to the POPUP STORE though. I got a few things there ��

[~K8E~]

I have realised that I must have been the 38th person in line for that Jacket at Egoist. I was in line and they let the person in front of me go through and told me and the person behind me that they were sold out...

[Aderianu]

What a surprise!
We are pleased to announce that the giant cylinder that we have been waiting for you all at ayu's 109 jack will be open for a limited time from 4/15, one day earlier than the original date of 4/16!

[Display period] 4/15-29

Don't miss it!