ayumi hamasaki NEW SINGLE "Nonfiction" Release 2022.04.22

[ohsixthirty]

I'm really hoping that using a set instead of an actual hotel room means they are going to do something with it that they couldn't do to a normal hotel room. Maybe ayu will destroy the room, but I'm thinking about the white liquid from Because of You or the black liquid from MOON, except pink.

[Zeke.]

I like it — it has an militant vibe, aggressive, but in a playful manner. I love that she’s serving attitude. Lol.

[DogboyShugo]

Originally Posted by Toniayu123

The cover is horrible lol But I’m so glad we’re getting new music and I’m sure we’ll get some singles until autumn. She announced the album quite a lot in advance so I hope she delivers

To each their own, but i truly can't see how you can use the word 'horrible' to describe the cover. Ayumi is gorgeous and even if the cover doesn't sparkle or share what you would like to see... I don't see how anyone could look at that beautiful woman in the way she is presenting and think 'horrible'

I think it's great! Really looking forward to this song

[Zeke.]

Originally Posted by DogboyShugo

To each their own, but i truly can't see how you can use the word 'horrible' to describe the cover. Ayumi is gorgeous and even if the cover doesn't sparkle or share what you would like to see... I don't see how anyone could look at that beautiful woman in the way she is presenting and think 'horrible'

I think it's great! Really looking forward to this song

I’m just grasping here but maybe what is meant by “horrible” is “off putting” and there is an element of the photograph not looking like the Ayu we are familiar with. Previously she had a very distinct look, it was both aggressive and cute. In this photo she looks more balanced and vanilla, which I think creates a sense of distance between those of us who are accustomed to seeing her face a certain way.

[BlackSilence]

The cropping of the photo is weird and makes little sense, there's no composition there whatsoever, the text is just slapped on there as always, with zero thought about it; there's more hair than Ayu, and she's photoshopped to death too, which doesn't do her justice at all. So i think "horrible" is the right word lol I'll rephrase myself and say the song is not like the cover, it's just megh, but not horrible.

I also wouldn't hold my breath over something cool happening in the video. But i'm happy to be proven wrong.lol

[tokyoxjapanxfan]

I’m doing my hardest to try and get into this song lol.

[love in music]

I don't really like the cover either, mostly because of the photoshop looking bad, but not just in a usual making her look 10 years younger way, but in a more amateur way where I don't think they hired a decent photo editor for it. Like I am almost certain the cover is a mashup of 2 different photos of ayumi from the photo shoot. Her face literally looks copy and pasted on and not blended in well. I thought it was fanmade at first lol.

I bet any unedited photo from the photo shoot looks much better than the cover. Not sure what the photo editor was thinking.

[JinHamasaki]

I thought the point of the cover is to have people look and know it’s photoshopped heavily/crazy wig and thus criticize the “fiction” that people present themselves as online.

I don’t like the font though and they could have used a much better font to really drive home the fiction aspect.

[love in music]

Originally Posted by JinHamasaki

I thought the point of the cover is to have people look and know it’s photoshopped heavily/crazy wig and thus criticize the “fiction” that people present themselves as online.

I don’t like the font though and they could have used a much better font to really drive home the fiction aspect.

I actually JUST started thinking about that after my last post! I'd actually love if that were the case, rather than it just being random.

[Chris85]

Baby voice brings this song down. It does sound like "no fiction".

Originally Posted by Aderianu

Isn't it the lowest voice ayu ever used? Almost like at the Next Love

I doubt that. Remember the ending of You & Me?

[Katsuyuki012]

Damn!

Did NOT expect that second look but I dig it! Also some really nice imagery/effects, imo.

That avex look right at the start really threw me off, though.

[ayu_fantasy]

Wow

[AndyF]

I love the black look. It's a nice video.

[Cahz-]

The Evelyn Salt wig
The video is ok, although I was expecting more action, like decapitate the rabbits or something lol

[tokyoxjapanxfan]

Video is her best in a long time in terms of production.

I’m going to consider this a step in the right direction.

Which is a big change imo lol

[AyuCanada]

What the hell did I just watch...

[kendelle]

MV has the vibe of Sparkle, Song 4 U and SLT. I loooove the part where she steps forward and they do that v-formation march to the front of the room. I love when she participated in the choreography as well. The party room scenes seem a bit too dark in contrast with the bright pink but I love the outfits and when she holds the mask over her eyes towards the end.

Hikaru is a scene-stealer as usual.

[Katsuyuki012]

The production (how this was filmed etc.) is so good. Haru Yo, Koi already was a big step in the right direction (and a gorgeous PV) and I'm happy to see how things have been progressing since 2020.

Would've loved to see more of that second look, though.

[love in music]

3:11-3:13 was probably the best part of the video. I'm okay with the video. At least it kind of connects to the song. I think it could have been executed in a way that made it more entertaining than it was though.

[everlastingRAINBOW]

I’m getting pop princess Ayu which I haven’t seen in a long damn time! I hope she keeps it up with the album and future PVs. It’s not the most exciting video but the visuals are getting better!

I hope this album is the return of Ayu in her best form.

Also the lyric should have been “Ayu kidding me?” Lol