ayumi hamasaki NEW SINGLE "Nonfiction" Release 2022.04.22

[Taishaku]

Originally Posted by Katsuyuki012

The Party Queen is back!

EDIT: "All produced by Ayu" https://www.instagram.com/tv/Cco0_NE...d=MDJmNzVkMjY=

I didn't enjoy the song or PV as much as I wanted to, but I'M SO PROUD she produced it!
She has grown so much as an artist and I think that's really remarkable.

[maxikot]

The video is superb and it's not only gorgeous visually but also has room for interpretation, I love it!

[Lyssayu]

There's too much pink �� but it's clearly a change from previous PVs and a nice one!
Love the black outfit scenes!

[stepYOU1234]

I'd pretty much convinced myself the PV was just going to be in the pink room so this was actually a really good surprise. This really feels like a return to form with strong visuals, room for interpretation and the distinct hand movements really work (can see it working on TikTok with people dancing along).

I'd love if Ayu got a bit more into the dancing but overall very excited about where Ayu is going at the moment

[CeReSu]

PV reminds me of "Mint" by Namie Amuro when she walks with her dancers !
Love the "black" Ayu, she's so beautiful with dark hairs !
Other than that, PV is nice but nothing spectacular !

For the song, I love it so much ! Refreshing and modern for Ayu ! Think I'm gonna listen to for a while !

[aliceshields]

Originally Posted by Evan Odinson

She chose violence and I'm LOVING it.

The producer credited is Hisashi Koyama, first time Ayu works with him, glad she's trying new things, can't wait for the PV!

I’m surprised iTune didn’t label this song as Explicit content 😆

[P/S: Celine Dion’s Perfect Goodbye label as Explicit content because of the lyric “This shit is perfect…”]

[BlackSilence]

The video is alright. Btw, the room was already in one of the snippets, so they really did not reveal anything new, they just added people to it.
I'm not sure it's as high of a concept as everyone is trying to make it, it probably has some symbolism as her mvs usually do, tbh i wasn't paying that much attention or trying to read into it, cuz again i don't think there's a lot.
It's a nicelly filmed piece like most of her recent stuff. I'm not really seeing that big of a difference.

[aliceshields]

I have finished watching the MV, you can call me old fashion but I’m not comfortable with the pistol-like hand gestures. 😔

[Zeke.]

Originally Posted by aliceshields

I have finished watching the MV, you can call me old fashion but I’m not comfortable with the pistol-like hand gestures. 😔

I generally hate that too, but I think the intent here is with the pistol formation it indicates “I’m dying inside” and with the flick of the wrist it transforms into more of a flashy, Instagram-esque pose (I.e., something entirely different). So the idea behind such poses and gestures mirror the lyrical content and overall concept for the song.

[natalaxie]

Originally Posted by aliceshields

I’m surprised iTune didn’t label this song as Explicit content 😆

[P/S: Celine Dion’s Perfect Goodbye label as Explicit content because of the lyric “This shit is perfect…”]

I thought I heard this! I love it!

I really enjoyed the PV personally

[aliceshields]

Originally Posted by Zeke.

I generally hate that too, but I think the intent here is with the pistol formation it indicates “I’m dying inside” and with the flick of the wrist it transforms into more of a flashy, Instagram-esque pose (I.e., something entirely different). So the idea behind such poses and gestures mirror the lyrical content and overall concept for the song.

Ahh, this make sense, thank you for the explanation 🌹

[Sky High]

Great video but I wish that more things were going on besides walking and sitting.

[kotora]

Originally Posted by Taishaku

I didn't enjoy the song or PV as much as I wanted to, but I'M SO PROUD she produced it!
She has grown so much as an artist and I think that's really remarkable.

Same. You can see this PV is definitely for her 24th Anniversary. She brought lots of elements from her old PVs (Song 4 u, WARNING, MOON, Sexy Little Things, Shake It) into this PV.

[pepper]

I don't like the song, it does sound like Lady Dynamite
I just can't stand her voice in it, its irritating. There were a lot of songs they give her good tones to sing, and this is not one of them.

[Aderianu]

Originally Posted by aliceshields

I have finished watching the MV, you can call me old fashion but I’m not comfortable with the pistol-like hand gestures. 😔

here when you do this kind of gesture, usually with one finger, it means you call someone crazy

[Sesshou94]

I liked the music video. It is full of little details and symbolism that make it interesting. The song is superb and it is definitely amongst the strongest of her latest releases. It has something new and intriguing but also reminds me of some of her earlier releases, like some of the NEXT LEVEL era songs as someone here already pointed out. In my opinion, the song is also a very strong choice to promote the future album. Yeah, I'm very hyped right now and cannot wait for the new album. Also, I'm so proud of Ayu for producing the whole thing!

[JinHamasaki]

Originally Posted by Cahz-

The Evelyn Salt wig
The video is ok, although I was expecting more action, like decapitate the rabbits or something lol

Omg I would have died happily if the rabbits exploded in black ink
all over her and the dancers in pink! Black Hair ayu vs Pink ayu 1:0…

[Evan Odinson]

Nonfiction has been added to 3 official Spotify playlists:

New Music Friday Japan https://open.spotify.com/playlist/37...1DXc57cuGAMEkA

Women's voice
https://open.spotify.com/playlist/37...1DWTD6tHjIApT3

Dance Pop: Japan

https://open.spotify.com/playlist/37...1DXahYFr91pFvG

And Apple's New in JPOP
https://music.apple.com/us/playlist/...7e53477015dfed

[hud]

great song and PV. I'm excited for the album

[alternarist]

Song wise, not too crazy about it but I don’t hate it. Will listen to it. Last chorus wasn’t as climatic as I expected haha.

PV wise, I like it. It did remind me of the PVs from RnRC. Overall I am happy with this song and PV. I love the lyrics.