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#61
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I pray hard that avex will make a PV for this song. An extended version of the CM.
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#62
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big cover for digital single
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#63
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#64
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Mixed feelings about the song. The chorus is nice but the instrumental is just meh and the "wow"s are nothing special. I wonder who composed/arranged it.
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#65
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EDIT : i just read myself and realized my message might sound a bit aggressive but I am not ahah! I just have 6 post here but I have been visiting the forum and reading it for yeaaaars and I like the critical aspects you bring into it (even if I don't agree all the time... ahaha but i do sometimes!). Last edited by AyuCanada; 15th September 2016 at 09:04 PM. |
#66
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#67
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She looks great and the commercial's bizarrely fun. Not so sure about the song, but it'll grow on me. No petty complaints from me!
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#68
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It's definitly the most interesting collaboration she has done since years.... it's well done, she looks great and fierce so as the song ! I assume the MV will be a continuation of the CM and tbh I waited for yearrrrrs for something that cool ! GO AYU =)
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#70
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I mean heck, most of Ayu's D-snap advertisements were mostly odd concepts. Fighting with an mp3 player rod? The camera ones at least showed off the anti-shake blur feature.
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#71
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I've studied Japanese advertising campaigns from in preparation for an interview with Ogilvy & Mather JP. They had many that inspired me and that were easily graspable.
Or you could take Dentsu for example, Japan's very own #1 award-winning advertising agency. Their campaigns are world-renowned and employ the best practices. Good advertising is universal. The thing is, there's not a whole lot of good advertising, lol. And again, the problem isn't outlandish advertising, I think it's just a weird language thing. By definition I took Clash of Queens to mean a coming together of various and multiple powers in a battle for supremacy. Communicating that as "Race Queen (a type of queen)" vs "Clash of Queen (multiple queens in battle, or the games concept itself, )" is a fail in my opinion. Anyways, this isn't a critique on Ayu (she looks phenomenal in the CM and as mentioned the art direction is on point), but as someone whose been studying advertising for the past 4 years I can't help but analyze the idea itself and critique whether or not I feel the message is being delivered in the best possible way, as well as make an attempt to follow the logic. This is especially important considering my end goal is to work at an advertising agency in Japan. I guess it's good to know that you don't have to come up with particularly smart ideas to do it. Lol. Last edited by Zeke.; 15th September 2016 at 10:05 PM. |
#72
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If anything, it is a lack of understanding on your part and not really an issue with the ad itself.
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Last edited by truehappiness; 15th September 2016 at 09:59 PM. |
#73
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I'm happy with the cover - glad they're keeping the theme. Love the whole look of the CM and can't wait to hear/see more.
I'm also kinda hoping for a remix looping the "Yes, we are the queens" line too! |
#74
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I hope the PV, if that ever happen, will have an epic battle scene, the Lord of the Ring type of battle scene. Not some dull battle thingy in Song 4 U... I want Ayu who can literally slay and kick ass.
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#75
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A NEXT LEVEL-ish album would be neat featuring this.
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#76
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That would be so good, but it will never happen.
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#77
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#78
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They had a completely different team working on this CM but who knows maybe they'll do a PV too~ A lot of freelance people.
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#79
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I think it's logic based humor
For example Bacon is food Food is necessary to live Bacon is necessary to live Clash of queens Race queen is queen Clash of race queens Logically it works. It's just not true. Also it's a self aware ad. The soldier at the end -literally- says "something's not right *awkward smile*" It's a humor based commercial with no intention of being literal. Nor is it supposed to show gameplay and express what happens in the game. Thats more or less what the queens song version is for.
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"Remember, don't let others dictate your music taste. If you like whatever you're listening to, keep listening to it." |
#80
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I think everyone has a valid point here.
I think that to many people, what makes an advertisement good is if it clearly conveys the product. What it is, what it does, when it is available, how it works, while also making the commercial interesting enough to make you pay attention and remember the ad and product. For me personally, This ad told me that it is a mobile game called Clash Of Queens, I didn't really learn what it does or how to play but I am just not familiar with these clash games, it gave the release date, and I did find it memorable despite not knowing Japanese or the joke. From what I understand, the humor is that Ayu shows up to a clash of queens kind of war but she arrives as a racing queen. This is funny because that is a goofy mistake to do? Part of the humor is that it doesn't make sense? If Zeke has been studying advertising for years then I think there must be some truth to what he says, he might be a better authority on what makes good advertisement. Overall I don't think it's worth getting mad over. All we wanted was to see Ayu anyway and that they did perfectly. Last edited by EndOfTheWorld; 16th September 2016 at 01:14 AM. |
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clash of queens, we are the queens |
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