New song 'We are the QUEENS' scheduled for September 30th release - Page 5 - Ayumi Hamasaki Sekai
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  #81  
Old 16th September 2016, 01:23 AM
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Is it possible to have the romanji lyrics of the 30s cm please ?
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  #82  
Old 16th September 2016, 01:41 AM
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Has anyone translated the second part of the song snippet yet? Before the wows?
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  #83  
Old 16th September 2016, 02:08 AM
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I don't think so. Maybe within a day or so?
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  #84  
Old 16th September 2016, 02:44 AM
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Quote:
Originally Posted by tenshi no hane View Post
These types of songs are never really my favorite, but it is nice. Glad we're getting new material. And it's nice to see her in an elaborate commercial again~

~

The lyrics, if anyone's interested:

Yes, we are the queens
倒れたなら
強く立ち上げればいい

Yes, we are the queens,
if we fall down,
we should just get back up, strongly
Romaji:

Yes, We are the QUEENS
Taoreta nara
Tsuyoku tachi agereba ii

This next part is by ear, from the 30s commercial

Yes, We are the QUEENS
Owareta nara
Mata tsuku ni nao** seba ii to

Possible Japanese - The first part is from Tenshi no Hane, the second part is my own try.

Yes, We are the QUEENS
倒れたなら
強く立ち上げればいい

Yes, We are the QUEENS
終われたなら
またつくに なおせばいいと

** - i can't catch what she's singing, sounds like she's saying 'Nao seba' but i'm not sure if thats even a word.

Last edited by Tomoyo; 16th September 2016 at 03:00 AM.
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  #85  
Old 16th September 2016, 03:27 AM
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Quote:
Originally Posted by Tomoyo View Post
Romaji:

Yes, We are the QUEENS
Taoreta nara
Tsuyoku tachi agereba ii

This next part is by ear, from the 30s commercial

Yes, We are the QUEENS
Owareta nara
Mata tsuku ni nao** seba ii to

Possible Japanese - The first part is from Tenshi no Hane, the second part is my own try.

Yes, We are the QUEENS
倒れたなら
強く立ち上げればいい

Yes, We are the QUEENS
終われたなら
またつくに なおせばいいと

** - i can't catch what she's singing, sounds like she's saying 'Nao seba' but i'm not sure if thats even a word.
Let me correct the 2nd part here below:

Yes, We are the QUEENS
Taoreta nara
Tsuyoku tachi agereba ii

Yes, We are the QUEENS
Kowareta nara
Mata tsukuri naoseba ii


====
Yes, We are the QUEENS
倒れたなら
強く立ち上げればいい


Yes We are the QUEENS
壊れたなら
また作りなおせばいい


The second part means Something like "If it gets destroyed (comes to piŤces) then let's rebuild (remake) it again"
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  #86  
Old 16th September 2016, 03:48 AM
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Wow. I was actually a lot closer than I thought I was! Thank you!
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  #87  
Old 16th September 2016, 04:11 AM
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Quote:
Originally Posted by Zeke. View Post
I've studied Japanese advertising campaigns from in preparation for an interview with Ogilvy & Mather JP. They had many that inspired me and that were easily graspable.

Or you could take Dentsu for example, Japan's very own #1 award-winning advertising agency. Their campaigns are world-renowned and employ the best practices.

Good advertising is universal. The thing is, there's not a whole lot of good advertising, lol.

And again, the problem isn't outlandish advertising, I think it's just a weird language thing. By definition I took Clash of Queens to mean a coming together of various and multiple powers in a battle for supremacy. Communicating that as "Race Queen (a type of queen)" vs "Clash of Queen (multiple queens in battle, or the games concept itself, )" is a fail in my opinion.

Anyways, this isn't a critique on Ayu (she looks phenomenal in the CM and as mentioned the art direction is on point), but as someone whose been studying advertising for the past 4 years I can't help but analyze the idea itself and critique whether or not I feel the message is being delivered in the best possible way, as well as make an attempt to follow the logic. This is especially important considering my end goal is to work at an advertising agency in Japan. I guess it's good to know that you don't have to come up with particularly smart ideas to do it. Lol.
As others pointed out, it's japanese humour. It works for someone who is part of the culture and it doesn't for someone who isn't. In the same way there are tons of really iconic brazilian ads that wouldn't work everywhere else because they are heavily centered around our culture, and that a lot of american ads don't do much for a brazilian. It's a simple matter of comunication, every culture will have its own signs, contexts, culture, aesthetic, humour and subjects. Not to say this is a awards winning level ad, but as someone who isn't part of htheir culture it's very hard to judge how well it was done.

In the end of the day, the goal of a good ad is selling a product (in this case, both the game and Ayu's song, one getting some boost with the image of the other), not having a global appeal. If that was the case multinational companies wouldn't hire a new agency for every country they where in. It would be far cheaper just using the same ads everywhere.
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  #88  
Old 16th September 2016, 04:57 AM
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This is the least of her ridiculous ads. Does no one remember her BOSS ads? Omg lol.
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  #89  
Old 16th September 2016, 05:13 AM
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Omg I can't believe it. I dont like how she looks, don't like her attitude in the CM and the song sounds ridiculous so far. I'll give it another try when everything is released fully, but now I'm disappointed. Can't like everything what she does, I guess
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  #90  
Old 16th September 2016, 10:15 AM
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Quote:
Originally Posted by SayukiChoco View Post
Omg I can't believe it. I dont like how she looks, don't like her attitude in the CM and the song sounds ridiculous so far. I'll give it another try when everything is released fully, but now I'm disappointed. Can't like everything what she does, I guess
Most people feel the opposite way. :-P
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Ayu concerts I've been to (22):
ARENA TOUR 2012 ~HOTEL Love songs~ (11.08, 12.08 (Fukuoka)
COUNTDOWN LIVE 2012-2013 ~WAKE UP~ (29.12, 30.12, 31.12)
15th Anniversary TOUR ~A BEST LIVE~ (11.05, 12.05 (Yokohama), 15.05, 16.05 (Osaka)
COUNTDOWN LIVE 2013-2014 A (29.12, 30.12, 31.12)
COUNTDOWN LIVE 2014-2015 A, Cirque de Minuit (29.12, 30.12, 31.12)
ARENA TOUR 2015 Cirque de Minuit ~真夜中のサーカス~(11.04, 12.04 Saitama)
COUNTDOWN LIVE 2015-2016 A ~MADE IN TOKYO~ (29.12, 30.12, 31.12)
COUNTDOWN LIVE 2016-2017 A『Just the beginning -20-』(29.12, 30.12)
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  #91  
Old 16th September 2016, 12:40 PM
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^ Haha yes, I noticed. Maybe she wins me over when song and PV/cm are fully released. If not, well.. I think it's okay to not like a song from her every once in while, isn't it?
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  #92  
Old 16th September 2016, 03:42 PM
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Quote:
Originally Posted by Zeke. View Post
I guess I don't really see the ad as being very clever. The best ads go out on a limb, but in a way that makes you go "ah!" or something to that effect. If I presented this concept to my advertising portfolio development class, I know I would not get high remarks by anyone. To me, it doesn't communicate the message very effectively. The message of the brand or the benefit of using the product should be easily understood.
I suggest you to watch this video and then you'll see how Japanese Ads works haha (not all of it but the majority is pretty nonsense and just eyecatching)

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Ayu concerts I've been to:

ARENA TOUR 2015 A Cirque de Minuit ~Mayonaka no Circus~ @ Saitama Super Arena 2015.04.11/12
ARENA TOUR 2018 ~POWER of MUSIC 20th Anniversary~ @ Saitama Super Arena 2018.04.07
Tokyo Rainbow Pride @ Yoyogi Park 2018.05.06
a-nation' 2018 @ Ajinomoto Stadium 2018.08.26
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ayumi hamasaki 21st anniversary -POWER of A^3- @ Saitama Super Arena 2019.04.07
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  #93  
Old 16th September 2016, 03:56 PM
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Quote:
Originally Posted by jbrat2219 View Post
This is the least of her ridiculous ads. Does no one remember her BOSS ads? Omg lol.
haha I do most predominately the version with Ayu as Santa Claus. Omg I loved those commercials.
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  #94  
Old 16th September 2016, 04:21 PM
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Quote:
Originally Posted by pedronekoi View Post
I suggest you to watch this video and then you'll see how Japanese Ads works haha (not all of it but the majority is pretty nonsense and just eyecatching)

A lot of these made complete sense, lol.

I don't know how many times I have to say that the absurdity of the commercial is not what I was critiquing. Had it been "Race Queen" vs. "Medieval Queen" it would have made been appropriate (given the idea of various types of queens clashing). But "Clash of Queen" as opposed to "Race Queen" is not a 'type' of queen. It's like saying "apple vs. fruits" as opposed to "apple vs. orange." I think the copy could use some tweaking, that is all.
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  #95  
Old 16th September 2016, 06:37 PM
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Originally Posted by truehappiness View Post
Is there a HQ version of this?
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  #96  
Old 16th September 2016, 07:08 PM
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I don't understand why some people are using a literal and rational lens to evaluate an ad that is clearly meant to be irreverent lol.
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  #97  
Old 16th September 2016, 07:21 PM
pedronekoi pedronekoi is offline
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Quote:
Originally Posted by Maemi View Post
Is there a HQ version of this?
Quote:
Originally Posted by Aderianu View Post
big cover for digital single

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Ayu concerts I've been to:

ARENA TOUR 2015 A Cirque de Minuit ~Mayonaka no Circus~ @ Saitama Super Arena 2015.04.11/12
ARENA TOUR 2018 ~POWER of MUSIC 20th Anniversary~ @ Saitama Super Arena 2018.04.07
Tokyo Rainbow Pride @ Yoyogi Park 2018.05.06
a-nation' 2018 @ Ajinomoto Stadium 2018.08.26
LIVE TOUR -TROUBLE- 2018-2019 A @ Nakano Sunplaza 2019.02.06
ayumi hamasaki 21st anniversary -POWER of A^3- @ Saitama Super Arena 2019.04.07
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  #98  
Old 16th September 2016, 07:31 PM
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^ thanks, but I still need it bigger than that I guess I'll have to wait...
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  #99  
Old 16th September 2016, 10:33 PM
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Originally Posted by js_surrealism View Post
I don't understand why some people are using a literal and rational lens to evaluate an ad that is clearly meant to be irreverent lol.
I don't understand why people care about the publicity... I wouldn't mind if she sat and sipped coconut water on that Royal chair for 30 seconds with that song and that look.
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  #100  
Old 16th September 2016, 10:45 PM
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I'm not fond over what she's promoting the song for, however she looks amazing...

Ayu, Warrior Princess. She'd give Xena a run for her money XD
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