Kucchara hapi hapi
 

In the Morinaga Haichiyu (Hi-Chew) CMs I noticed that Hamasaki Ayumi says "Kucchara hapi hapi kucchar hapi hapi". Does anybody know what that means?

There is no such word as "kucchara" in Japanese, but we can imagine it's a childlike transformation of "kuttara" (if you eat). So the whole meaning is "If you eat it, you'll be happy."

Ah...sou ka. Domo arigatou Masa-san. ^_^

yea, I had been wondering that too. thanks! ^_^