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<> Male KIMUTAKU and female ‚_‚ä are the first place. CM research institute announced the degree of talent CM favorable impression in five days and the 2003 fiscal year (November, 02 to October, 03). SMAP wins seven successive victories in a comprehensive section. In the male section, Takuya Kimura (31) gained the 1st place of the 4th continuation, and the first place with the first Ayumi Hamasaki (25) in a female section for two years. The soft drinks "an AMINO formula" of Suntory shone with degree best of CM favorable impression 1000 brand at the 1st place. SMAP of a comprehensive section appears on CM of 24 company 36 goods including Kirin Beverage. According to investigation of this research institute, with Hamazaki of the 2nd place, 1783 points are recorded with a difference 682 point. It became the first place among 1297 persons of a talent total, and the group section was also the 1st place. The 3rd place is the "NOVA rabbit" of an English-conversation school and NOVA. Kimura of a male section records a performance and 970 points on CM of six-company seven goods, and is the 4th place by synthesis. CM of five-company eight goods, such as Suntory "boss", called the degree of favorable impression, and Hamazaki of a female section is 1101 points and has become the inspiring feat of the 2nd place of the comprehensive woman for the first time in six years since Kyouka Suzuki. Moreover, Shogo Shimizu and Ayako Honda who played the role of parent and child by CM of consumer loan "Aiful" are advancing rapidly by both the 2nd place.