Quote:
Originally Posted by Zeke.
I've studied Japanese advertising campaigns from in preparation for an interview with Ogilvy & Mather JP. They had many that inspired me and that were easily graspable.
Or you could take Dentsu for example, Japan's very own #1 award-winning advertising agency. Their campaigns are world-renowned and employ the best practices.
Good advertising is universal. The thing is, there's not a whole lot of good advertising, lol.
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Or some advertising agencies just want to become the hot topic with a meme-like commercial and that works too. I love how Japan works so out of the box when it comes to advertisements. This concept was not that hard to grasp tbh if you know how Japan works with their "wordplay" or thought string logic at times.
If anything, it is a lack of understanding on your part and not really an issue with the ad itself.