New song 'We are the QUEENS' scheduled for September 30th release

[truehappiness]

Originally Posted by Zeke.

I've studied Japanese advertising campaigns from in preparation for an interview with Ogilvy & Mather JP. They had many that inspired me and that were easily graspable.

Or you could take Dentsu for example, Japan's very own #1 award-winning advertising agency. Their campaigns are world-renowned and employ the best practices.

Good advertising is universal. The thing is, there's not a whole lot of good advertising, lol.

Or some advertising agencies just want to become the hot topic with a meme-like commercial and that works too. I love how Japan works so out of the box when it comes to advertisements. This concept was not that hard to grasp tbh if you know how Japan works with their "wordplay" or thought string logic at times.

If anything, it is a lack of understanding on your part and not really an issue with the ad itself.

[AyumiAi]

Originally Posted by truehappiness

Or some advertising agencies just want to become the hot topic with a meme-like commercial and that works too. I love how Japan works so out of the box when it comes to advertisements. This concept was not that hard to grasp tbh if you know how Japan works with their "wordplay" or thought string logic at times.

If anything, it is a lack of understanding on your part and not really an issue with the ad itself.

I agree with you, I think Japanese advertisements don't work the same way as American or European and that's a known fact. The advertisement is funny because we all know that it's for a "clash of clans game" they've been promoting it quite a lot in Japan or at least Tokyo recently, and then it's funny because it makes ayu look a bit funny stupid like she got things mixed up so easily. The ads in Japan aren't necessarily made to convey to product etc etc it's more to make the audience giggle, be intrigued and remember it. You'll remember super easily the add where ayu got race queen and clash of Queen mixed up. Pop culture in Japan works that way. You remember songs because you heard them in a CM once or because there was something weird about a CM you check out a product. Albeit not the most "intellectual" form of advertisement it's memorable, and funny and it creates awareness for the video game.