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We can say whatever we want, but ayu’s poor PR and failed publicity stunts have got her to where she is. Utada manages her brand brilliantly and more importantly professionally. Ayu has annoyed the hell out of people with her dancers and random 3rd party personas including her husbands (as far as I know both have 2 failed marriages only one hasn’t advertised them as much). Even though I seldom like Utada’s new stuff she simply does a better job of selling stuff that people want.
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