2021: Reflecting on Ayu's career - Ayumi Hamasaki Sekai
Ayumi Hamasaki Sekai
· Ayu's Official Site · Ayu's twitter · Ayu's YouTube · masa's translations · Misa-chan's translations ·


Go Back   Ayumi Hamasaki Sekai > Ayumi Hamasaki Forums > Ayu Chat-Room

Notices

Reply
 
Thread Tools Display Modes
  #1  
Old 17th March 2021, 11:20 AM
njanjayrp's Avatar
njanjayrp njanjayrp is offline
Humming 7/4 Initiate
 
Join Date: Jul 2006
Location: Belgrade, Serbia
Posts: 7,561
We can say whatever we want, but ayu’s poor PR and failed publicity stunts have got her to where she is. Utada manages her brand brilliantly and more importantly professionally. Ayu has annoyed the hell out of people with her dancers and random 3rd party personas including her husbands (as far as I know both have 2 failed marriages only one hasn’t advertised them as much). Even though I seldom like Utada’s new stuff she simply does a better job of selling stuff that people want.
__________________




Follow me @njanjayrp

Reply With Quote
  #2  
Old 17th March 2021, 02:10 PM
Chibi-Chan Chibi-Chan is offline
Registered User
 
Join Date: Jan 2009
Posts: 7,151
Quote:
Originally Posted by njanjayrp View Post
We can say whatever we want, but ayu’s poor PR and failed publicity stunts have got her to where she is. Utada manages her brand brilliantly and more importantly professionally. Ayu has annoyed the hell out of people with her dancers and random 3rd party personas including her husbands (as far as I know both have 2 failed marriages only one hasn’t advertised them as much). Even though I seldom like Utada’s new stuff she simply does a better job of selling stuff that people want.
I agree. Sadly, Ayu's bad PR the last years didn't do much for her image. Promotion wise, Hikki on the contrary did everything right aka keeping her private life as private as possible. Also, I don't think Ayu promoting gay rights is the problem here, but her equating homosexuality = naked men in diapers.
Reply With Quote
  #3  
Old 17th March 2021, 11:11 PM
AyuCanada's Avatar
AyuCanada AyuCanada is offline
WHATEVER Initiate
 
Join Date: May 2016
Location: Canada
Posts: 478
Quote:
Originally Posted by Chibi-Chan View Post
I agree. Sadly, Ayu's bad PR the last years didn't do much for her image. Promotion wise, Hikki on the contrary did everything right aka keeping her private life as private as possible. Also, I don't think Ayu promoting gay rights is the problem here, but her equating homosexuality = naked men in diapers.
I totally agree with you on that, I hate what she did with Timmy and now she is doing the same with Hikaru... Although, Kylie did a good job with men in a diaper in the ''All the lovers'' Videoclip. I think Ayu lacks subtility and relies on stereotypes and not the good ones.
Reply With Quote
  #4  
Old 17th March 2021, 11:23 PM
URANUS's Avatar
URANUS URANUS is offline
ayu-mi-x Initiate
 
Join Date: Dec 2004
Location: Los Angeles
Posts: 527
Quote:
Originally Posted by Evan Odinson View Post
The MV just hit 800K views on YouTube!
It’s nothing compared to “one last kiss” but ayu is always going to be the best selling solo singer in Japan (overall). Forever. There’s no way anyone (solo) can beat her record.
Reply With Quote
  #5  
Old 17th March 2021, 11:47 PM
Evan Odinson's Avatar
Evan Odinson Evan Odinson is offline
SURREAL Initiate
 
Join Date: Jul 2016
Posts: 1,566
^^I mean, you're right but I also think we should stop comparing these releases, Ayu's cover it's kind of like an extra for A BALLADS 2, something fans have been asking since the first A BALLADS, tbh it doesn't feel like it's even targetered to "general public" since it mostly was promoted among her fan base, while Hikki's One Last Kiss comes with all the CRAZY world-wide hype thanks to Evangelion
Reply With Quote
  #6  
Old 18th March 2021, 01:07 AM
RealLight's Avatar
RealLight RealLight is offline
Far away Initiate
 
Join Date: Nov 2009
Location: São Paulo, Brazil
Posts: 1,308
Quote:
Originally Posted by AyuCanada View Post
I think Ayu lacks subtility and relies on stereotypes and not the good ones.
Yep, that's what I always noticed too
Reply With Quote
  #7  
Old 18th March 2021, 02:09 AM
barisuta53 barisuta53 is offline
poker face Initiate
 
Join Date: Apr 2015
Location: leeds
Posts: 65
Quote:
Originally Posted by Chibi-Chan View Post
Also, I don't think Ayu promoting gay rights is the problem here, but her equating homosexuality = naked men in diapers.
I don't think that's very fair and I don't think she's ever equated homosexuality in that way.

The homosexual elements in her music videos have surely had a leather-based theme but if you spend any amount of time on Japanese gay twitter you'll see that constantly.

Outside of the typical club-type videos I think the homosexuality promotion has been pretty understated. It wasn't too much in GREEN and it wasn't too much in Haru yo, Koi.

I think that like Madonna, she knows what gay males of her era like and is happy to give them what they want.
Reply With Quote
  #8  
Old 18th March 2021, 05:34 AM
Andrenekoi's Avatar
Andrenekoi Andrenekoi is offline
HAPPY ENDING Initiate
 
Join Date: Oct 2006
Location: Brazil
Posts: 6,930
Quote:
Originally Posted by barisuta53 View Post
I don't think that's very fair and I don't think she's ever equated homosexuality in that way.

The homosexual elements in her music videos have surely had a leather-based theme but if you spend any amount of time on Japanese gay twitter you'll see that constantly.

Outside of the typical club-type videos I think the homosexuality promotion has been pretty understated. It wasn't too much in GREEN and it wasn't too much in Haru yo, Koi.

I think that like Madonna, she knows what gay males of her era like and is happy to give them what they want.
I'm way happier with her portraying femme gays the way she does, than portraying straight looking guys as a couple. But I'm not surprised by all the "you can be gay as long as you aren't flamboyant and act "like a man" being thrown in here.
__________________

http://stan-wars.com/1989.html


I live around AHS (Ayumi Haters Sekai)

Reply With Quote
  #9  
Old 18th March 2021, 12:55 PM
barisuta53 barisuta53 is offline
poker face Initiate
 
Join Date: Apr 2015
Location: leeds
Posts: 65
Quote:
Originally Posted by Andrenekoi View Post
I'm way happier with her portraying femme gays the way she does, than portraying straight looking guys as a couple. But I'm not surprised by all the "you can be gay as long as you aren't flamboyant and act "like a man" being thrown in here.
I think I agree with you.

Everyone is different and behaves differently, but I don’t like it when gay men trash those they deem to be too camp or flamboyant. Especially since these are the ones who put their necks out to further the cause by forcing people to pay attention rather than quietly living life.

This is why I think personalities like Ayu are drawn. But it’s all a moot point I guess because I don’t know if anyone in Japan has criticised her for showing support for the gay community (I won’t say LGBT because she hasn’t really).

Her decline from popularity was well underway before she started letting her thoughts on it be known which is a shame. I feel like the way her career is now has given her freedom to do what she wants to do. Maybe she feels less pressure?
Reply With Quote
  #10  
Old 18th March 2021, 09:27 PM
Andrenekoi's Avatar
Andrenekoi Andrenekoi is offline
HAPPY ENDING Initiate
 
Join Date: Oct 2006
Location: Brazil
Posts: 6,930
Quote:
Originally Posted by barisuta53 View Post
I think I agree with you.

Everyone is different and behaves differently, but I don’t like it when gay men trash those they deem to be too camp or flamboyant. Especially since these are the ones who put their necks out to further the cause by forcing people to pay attention rather than quietly living life.

This is why I think personalities like Ayu are drawn. But it’s all a moot point I guess because I don’t know if anyone in Japan has criticised her for showing support for the gay community (I won’t say LGBT because she hasn’t really).

Her decline from popularity was well underway before she started letting her thoughts on it be known which is a shame. I feel like the way her career is now has given her freedom to do what she wants to do. Maybe she feels less pressure?
I would say Ayu is a better LGBTQ+ Ally than your average popstar. She portrayed gay and lesbian relationships on her work over the years, have had openly lgbtq people on her body of work and I can't think of anyone else in the industry worldwide who actually had a openly trans dancer that got A LOT of spotlight over the years while still only playing roles her cis dancers did usually.

Quote:
Originally Posted by tokyoxjapanxfan View Post
My “issue” with Timmy was similar in the sense that it felt like he was being used as a spectacle. We don’t know how much he wanted that, though. I mean he did his own makeup and it’s obviously something he was comfortable with (for at least some time.)

So it wasn’t my issue with him, just how he was used.

It felt... like a parody. I mean, Gomi also became a parody of himself (who is also gay), and Hikaru is now kind of going down that road lol. Still, it’s impossible to say Ayu is forcing any of this. I can’t imagine that if they expressed that they wanted to be used more “normally” that she’d oppose? In the end they’re in the world of entertainment and screen time and getting a name for yourself is surely part of that for some.

Timmy’s just felt closer to home because I’m also a foreigner and I’d hear the things people were saying about him. Kimoi, kimochiwarui, kowai... not very often that they were positive.

But I know that Ayu loves and values the gay community so I don’t really believe anything was ever done maliciously or forcefully.

(None of this is aimed at anyone, just offering my opinion.)

Personally I don’t think her embrace of the lgbtq community hurt her, considering is was done after her popularity had already started to wane. I think it’s just a case of over exposure and changing of trends. No one stays at the top forever.

My biggest annoyance now is just that I feel like for the past 10 years she failed to utilize the immense amount of talent that still exists in the music / entertainment industry. Instead, she just kept using the same team over and over again. (Minus a few instances of course.) For someone as big as Ayu, it just strikes me as odd that she seemingly just... stopped trying to progress.


This all comes from a place of love. I know it might sound too critical, but I don’t take it as seriously as it might sound haha.
Considering Hikaru's instagram and Gomi's behind the scenes behavior, I believe they got those roles because it hit closer to home for them. Hikaru has being a femme high heels dancer on his own stuff since before working with her.

About Timmy, he was a drag performer back in UK, wasn't he? And his outfits are actually representation of some stuff done by a LGBTQ+ subculture if I'm not wrong, so even if it feel odd for us, she maybe is conveying something this subculture feels confortable with.

In the end of the day, a lot of Ayu work was meant to be shocking to some degree, even during her peak, and making people unconfortable with some stuff reflects that.

About her stopping progress, is something I somewhat agree, but I believe this was more of a comercial decision. From Love Songs to Colours she really tried to push boundaries both with her own sound, as with her visual work and public image, and as the public didn't react well to that, she tried to get safer again starting with A One.

I always like to repeat how some of her work where she tried the most to do new stuff were also the ones with the poorest reception.
__________________

http://stan-wars.com/1989.html


I live around AHS (Ayumi Haters Sekai)


Last edited by Andrenekoi; 18th March 2021 at 09:46 PM.
Reply With Quote
Reply


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT +1. The time now is 02:02 AM.


Powered by vBulletin® Version 3.8.4
Copyright ©2000 - 2025, Jelsoft Enterprises Ltd.