Reason for all this hype?

[Aethereal]

It`s pretty obvious that you guys all love Ayumi Hamasaki. I myself am a fan of the music videos for Inspire and Ourselves. But I was just wondering if she`s got anything going for her other than a pretty face and a good voice. Does she write her own songs? I doubt it, but I totally respect the artists who write their songs. Anyway, just some input on what`s so cool about Ayu would be nice.