Will things be better if Ayu leaves Avex?

[KarenPang]

you would have thought that 5 years ago , the way she celebrated her 10th anniversary was bad but fast forward 5 years now , it's no better if not for the worst =x

let alone the way fellow artistes celebrate their big milestone in the business as compared to her , embarrassing much ?

I feel that ayumi would have decided to leave avex a long time ago but seems to me that she sees avex as a security blanket . What if she just let go just like that , would she feel even more lost than ever before ?

[Zeke.]

JAPONESQUE had an amazing art direction - something Ayu hasn't had for quite some time. But get real, that album was like a compilation of everything Ku had already done in the past, and had done better. JAPONESQUE excelled nowhere besides the fact that Okay was a step up from No way and LOVE TECHNIQUE was fun as **** to listen to.

Honestly, I don't see any hope for Ayu anymore. The image people have come to accept from her is not a pleasant one. Her personal life is/was out of control, and she seems very gimmick-y now. That's what I'm getting from reading translated opinions. No matter how you try to spin Ayu now, she will always never be viewed as anything more than what she currently is viewed as.

[jean-baptiste]

Originally Posted by Andrenekoi

According to the Koda stans, who are known to like listening to 500 versions of the same tired tracks and who judge the quality of the music based on how much crappy chroma key pvs the album came with.

They aren't very trustable taste-wise

DAMN! That's ****ed up. Lol. But I'm not offended. Your opinion is just as valid and I respect that you at least voice it.

[marty]

Originally Posted by Zeke.

JAPONESQUE had an amazing art direction - something Ayu hasn't had for quite some time. But get real, that album was like a compilation of everything Ku had already done in the past, and had done better. JAPONESQUE excelled nowhere besides the fact that Okay was a step up from No way and LOVE TECHNIQUE was fun as **** to listen to.

Okay was in Dejavu, wasn't it?
Anyway, I don't think the problem is the music, because Ayu is still doing what she wants with that. We're discussing about the marketing she's offered, I suppose. And JAPONESQUE (apart from being amazing imo) was brilliant as a release.

[Zeke.]

Originally Posted by marty

Okay was in Dejavu, wasn't it?

Oh yes you are right. I had been confused since lately I had been playing Dejavu and JAPONESQUE but only the songs from JAPONESQUE which I like and that is two of them... IN THE AIR and LOVE TECHNIQUE. No Man's Land is ok too but not ground-breaking.

[ComatoseBunnySnatcher]

Originally Posted by Zeke.

Oh yes you are right. I had been confused since lately I had been playing Dejavu and JAPONESQUE but only the songs from JAPONESQUE which I like and that is two of them... IN THE AIR and LOVE TECHNIQUE. No Man's Land is ok too but not ground-breaking.

Shut up, Zeke.

[hsienko]

Originally Posted by yoshino

But where else can Ayu go to? I think it's more of the marketing and promotion problem.
Just paste her poster everywhere like crazy (just like what's happening for Kyary) and that will make people notice of Ayu.
And maybe Ayu shall appear in variety shows too.. I miss seeing her interaction with other artistes. Or maybe she should have her AyuReady back!! I think that'll help!!!

She doesn't have to necessarily leave Avex, she could stay with them and outsource the marketing and promotion part to another company like many successful artists, both western and eastern, do.

Originally Posted by Andrenekoi

Putting her face everywhere won't help... Not 15 years into her career and 10 years after she peaked

True, but the way she is being marketed isn't doing her any justice. Its hurting her career, status, and reputation more than it is helping her. Like her putting Manny and Maro in videos and then getting involved with them is very low class.

[George]

Originally Posted by Zeke.

Honestly, I don't see any hope for Ayu anymore. The image people have come to accept from her is not a pleasant one. Her personal life is/was out of control, and she seems very gimmick-y now. That's what I'm getting from reading translated opinions. No matter how you try to spin Ayu now, she will always never be viewed as anything more than what she currently is viewed as.

The truth in this breaks my heart.

[KarenPang]

Basically I just don't like the way avex planned the way ayumi celebrated her 10th anniversary 5 years ago & then right now , her 15th anniversary

Both aspects seemed very unfulfilling if not a joke . Like what hsienko pointed out , what kind of message avex is trying to send out to everyone ? Buy 5 releases within 5 months back to back & then get rewarded with a downloadable wallpaper from the net ?

This or more less devalued what could have been a happy if not rewarding 15th anniversary celebration of an artiste in the very 1st place

In fact , I can buy 2 copies of different editions of an album & I can do the exact same thing at 1/2 if not 3/4 of the total cost you pay for all 5 releases

Maybe avex should learn a two from Sony BMG since this year's SID's 10th anniversary & as part of their 10th anniversary , they have lined up 10 different projects that will all take place within this year which makes things more fun , exciting if not less insulting to fans who have supported SID from then til now

If not , do what ZAIN RECORDS does , tell their artistes under their care to celebrate their anniversary in the business on a yearly basis but in this case , most of which are done in the most wonderful if not satisfying manner