Thoughts about Ayumi's Marketing Strategy

[Halla]

Ayu probably has more marketing that Hikki overall. both have PV's in heavy rotation, but Hikki does barely any tv whereas Ayu does all the biggest music shows and specials.

Ayu also has a huge presence in fashion. She's on the cover of all the biggest fashion magazines in japan so many times. Vivi , Cawaii , Scawaii etc and even a couple of Vogue Nippon editorials.

so IMO there's nothing wrong with the Ayu's recent sales (or lack of, according to some ...) and certainly the promotion is not the problem.