Thoughts about Ayumi's Marketing Strategy

[bluegie]

Just remember one thing: no one will be on top forever.

How often you see an artist still sell like crazy after 5 or 6 years in Japan? You see that B'z, KinKi Kids, Mr. Children, ayu, etc., they do have continuous no. 1 on singles (and probly albums). But are their cds the best selling ones? The answer is no. They just get no. 1 everytime because their statues keep them from big competitors. Just look at B'z, who have 40 consecutive no. 1s; and KK, they never get a no. 2 single. If you throw KAT-TUN vs. B'z, I'm pretty sure that the young boy groups will break B'z no.1 streak. B'z last single can't even get over 250K in overall.

So the point is, whatever they did to make them really popular in the beginning, fans will be gone eventually, because fans and artists dun share the same feelings or point of view as time goes on.

And something I need to say as I'm one of those older fans (can't say I'm one of the oldest, since I wasn't into ayu till LOVEppears), I love her old music more than her current ones. I must admit that her idea are not as innovative as before (e.g., how many times do you hear "Boku tachi wa" in her songs? Voyage, Marionette, Together When..). And I feel that she should use some new composers/arrangements instead.

PVs did have a bit of contribution to her early success. I enjoy her older pvs because there were plots inside.


And last but not the least, hikki do have good pvs. Kiriya trilogy (FINAL DISTANCE, traveling, SAKURA DOROPPUSU), Be My Last, Keep Tryin', COLORS, etc.