[2009] What actually causes ayu's sales to drop?

[love in music]

Originally Posted by waterballoon

One word: RELEVANCE

She's just not relevant to the public anymore... as we can see, most of her advertising/promotion tactics are targeted towards her fan clubs, and as much her fan club is her main/ONLY source that would buy her stuff these days, cos the public simply... doesn't care anymore?

I don't think you can really say she isn't relevant. I don't think that's the right word to use.. she's just not insanely popular anymore. she still is popular though. just as an example, people like alan are irrelevant to the public, not ayu. if ayu was so irrelevant we wouldn't see her on so many magazine covers and she wouldn't be able to tour so much. some people really just act like she's some huge flop or something nowadays just because she isn't selling like she used to.. but in reality she is still doing really good, especially for how long she has been in the business. just think, she could be way worse off now and only be selling 5-10k per single.