[Translation] [2013] ayu loses sales record to AKB48 (Article)

[Trinu]

It was! lol
I lmao'ed when I read that.

Originally Posted by mizuki-7

What it show is that without these gimmicks (theater version, tickets, elections etc...) their power is much less important ... 300 K is amazing for sure but if we compare with the 1500 K thanks to gimmicks it's not that amazing !
But yeah the strategy of Akimoto is perfect for idols fans so ...

But that's the thing. They could very well sell the HS tickets alone, but I'm sure only the usual Akihabara people would notice them. Selling it with the CD makes it count to the ranking everyone looks to when they wanna know what's in atm so they can reach a wider audience.

I think Arashi or EXILE did something of the sort (putting a ticket to participate in a lottery to get tickets for their concert maybe?) and it boosted their sales. So... people are willing to pay for it, so I consider it more like "perks" of buying the actual CD than just downloading the songs from iTunes or ripping them from a rented single.