[Official Message] Last Minute - full PV

[Zeke.]

Originally Posted by orbitalaspect

Wow. Wow. Wow. This is a new low for her with PVs. I don't think she's done something this bland, pointless, and disappointing. Every time the song started to build up, I was thinking, Okay, something is going to happen here, maybe it'll be... Oh, no, I guess it's just Ayu's face again... and the light swinging again... Okay... well, maybe something will happen after this verse... It looks like something mi--- oh, nope, more Ayu's face and the light swinging again. The. Entire. Fucking. Video.

It's bad enough that I think she could have just NOT done a PV for Last minute and it wouldn't have been much different. Hell, she could have done the PV back in December if this was all she was going to do for the song.

I'm super disappointed. I've had a lot of shit to spew about her recent PVs, how boring and flat they feel, but I didn't honestly think she would just look at camera, no backdrop, no story, no point whatsoever, and mouth the words for 4 minutes. That's low. Very low.

She did the PV on a whim. It wasn't really planned and it was basically Ayu saying "I think I want to do a PV for this song" so really no budget was set aside for such a thing. But she made the decision and they "made it work" for her. I actually believe it could have been a lot worse. At least the shots are gorgeous, her styling is on point, the "quality" of the filming isn't bad. By trying not to "stretch" the budget they were able to make something simple look better than had they tried to overextend the capabilities of the budget (like Party Queen PVs).

Her PVs have been degrading over the years, no doubt, but I'd rather they work with it than fight against it (the budget cuts, that is). Otherwise, everything just looks tacky and the "cheapness" of it all becomes more evident. This video doesn't look "cheap" at all, it looks as if it was a conscious decision rather than "due to limitations".

[orbitalaspect]

Originally Posted by Zeke.

She did the PV on a whim. It wasn't really planned and it was basically Ayu saying "I think I want to do a PV for this song" so really no budget was set aside for such a thing. But she made the decision and they "made it work" for her. I actually believe it could have been a lot worse. At least the shots are gorgeous, her styling is on point, the "quality" of the filming isn't bad. By trying not to "stretch" the budget they were able to make something simple look better than had they tried to overextend the capabilities of the budget (like Party Queen PVs).

Her PVs have been degrading over the years, no doubt, but I'd rather they work with it than fight against it (the budget cuts, that is). Otherwise, everything just looks tacky and the "cheapness" of it all becomes more evident. This video doesn't look "cheap" at all, it looks as if it was a conscious decision rather than "due to limitations".

9.998 times out of 10, I totally agree and fawn over your viewpoints, Zeke. I just can't on this one. I don't think it's unreasonable for me to expect that 4:08 seconds of a pretty decent song should at least have 4:08 seconds comparable to PVs like crossroad, CAROLS, MOON, how beautiful you are... Angel... I mean, really, the list goes on with this. Maybe low budget, yes, and Ayu definitely looks beautiful, but is it asking too much to maybe add in some kind of patterned backdrop or even maybe some photographic content fading in and out or marquee behind her?

Zeke, honey... she's literally just standing in front of a camera, in a pretty dress, jumping around and mouthing words. The lyrics have so much context to them, Ayu wanting to force someone to not leave and have her go to bed with their memory. There's no possible way this could have even... I don't know... ended with the camera doing a 180 degree pan to show that she's been screaming at a figure as it slams a door on her? She's worth some $400 million dollars. She couldn't have torn up a teddy bear or some love letters or pictures as some sort of symbolism that she wants an identity again?

It's simple, yes, but you know what else was simple and clearly didn't get a massive budget? WARNING, Lady Dynamite, BRILLANTE, MOON, crossroad, how beautiful you are. Not everything has to be a do it again, evolution, Startin', JEWEL, GREEN, or Days. NEVER EVER is similar to this, but there's at least some content to accompany her standing there. The only PV worse than this is TO BE.

I just don't get it. Why film a PV if the only thing you're going to do is stand in front of a camera and mouth along to the song?

And for those wondering if the last 3-5 seconds will have some surprise, please look back at all the other times we thought something seemed slightly off about a PV or a cover or some announcement that was made, and how we all eventually just came to terms with the fact that there wasn't any hidden content or crazy meaning to any of it. The best we've had is the word HOPE on FIVE.

[hidekirby]

I eventually have really mixed feelings towards this PV.

I absolutely LOVE its simplicity. No tacky stuff, no bad editing, no stupid acting... I am one of the few who like PVs à la Daybreak...

Yet I don't really know if this PV would have benefited from more staging, or on the contrary, from more simplicity?

I mean it could have been good to have another setting, something that contrasts with the one we have ; while I'm not sure the black ayu, the chair, were necessary, and you can take the exact opposite direction and do something even more simple. Just ayu in front of the camera (no other angles) with the swinging light (like 3/4 of the actual PV) would have worked.

I don't know I feel it's not complete and cohesive in its actual form. The ending may solve this problem.

I'm really glad we had this video though. It's creative, a bit edgy, really unique in her videography! This last quality means a lot to me. Good job! Best PV on this album (hands down) and best PV in a while IMO.