New album 'A ONE' out now [VI]

[Heavenly]

Commercial is all about sharing and arouse sympathy in the potential customer's mind.
Even if this video is only broadcasted in Japan, and even only Ayu's fan watch it, the fact that an international model like Miranda Kerr (doesn't matter if we like her or not) care about Ayumi Hamasaki may lead a lambda-individual to think "Well, that brand must be cool, even its model care to thank the BGM-maker".
AI recognize it's a quite simplistic reasoning, but that's how branding and commercial tend to work.
Maybe her intention is not fake, but the simple fact that she made it just after the broadcasting of the CM, and knowing the working of commercials, just makes me think that is a calculated move by the company, just in order to arouse sympathy.
Commercial and branding is all about sympathy.