『ayumi hamasaki × La Perla』collaboration coming soon!

[njanjayrp]

Originally Posted by Fubuki

I find it a bit raunchy of her, actually, and it makes me feel bad to see how sexual her themes are becoming, but it's just an opinion and I really hope I'll change my mind soon, because I admire that person and this inner conflict is killing me (not that I don't like her body anyway, it's just that I don't like someone I care about using it that way).

In any case, since it's more a collaboration than just Ayumi working for that brand, I think it will have something to do with the new A BEST, because the picture is pretty similar to the original cover (just that Ayu is fifteen years older, the objective went low enough to show her breasts and her eyes are covered. But basically it's still a close black&white photo of Ayu naked, and that black&white filter is also very similar to A BEST's)

Is there another way to advertise women underwear?

[Chibi-Chan]

Originally Posted by njanjayrp

Is there another way to advertise women underwear?

Well, personally I don't like that shot either because it adds to the male dominance and female submission stereotype. If there would be tons of different ways how female sexuality would be portrayed in the media I would really like that shot. But it seems people are unable to imagine something different than female submission and during the last year Ayu played the female submissive part during almost all of her shots. I'm just tiered of it. And I'm pretty sure she does it because it's what (Japanese) society likes and therefore sells.
For example I so loved this add: http://www.horizont.net/agenturen/na...sionata-118325
Because it was fresh and powerful but still sexy. There were posters of this add all over the town and so many of my female friends told me how happy they were that once in a lifetime there is a different add for underwear than those bdsm shots.

And shots like LOVEppears are totally different because LOVEppears wasn't just a sexy shot of a woman in a submissive pose. It was a shot of a powerful woman. Also BoY PV isn't compareable to the LaPerla shot because the PV tells a story of despair and how women feel like prostitutes when men just use them. It wasn't just about being sexy.