Namie Amuro success

[Rocky Raven]

Originally Posted by Toniayu123

Hello, I have to write my degree project this year and I'm considering analyzing Namie's success. I became a fan a little bit latter than when 60s70s80s was released when I was in high school and that inspired me to study advertising later in university. For me that single and the vidal sasson ads remains one of the best campaigns ever.
I do think Namie's career was not so good in the past but after so much effort, change in image and good advertising contracts her career went up and make her one of the most successful artist in japan.
I wanted to know more about it, what was exactly what made her career become stronger? Was the Vidal Sasson's campaign in 2008 with 60s70s80s new single really that impactful?
Any information about her career is more than welcome as well as anything regarding to music/music video role in advertising.
Thanks in advance!

Omg, I also did my Marketing degree project using Vidal Sassoon 60s70s80s campaign back then in 2009!!!! You're doing the right thing, you'll see! That campaign is pure GOLD. It started with premium product line and premium customer range so, by any way, any how or any mean it did (not 100% percent but still) lift up Namie's reputation in a proud and premium way. Wish you luck and all with the project!