New song BYE-BYE to be theme song at NHK

[minkAYuko]

I was like... where have I seen this concept of chairs but better executed... and then I remember:





Ayu's looks like a scene from Batte Royale.

[thinkingoutloud89]

Originally Posted by minkAYuko

I was like... where have I seen this concept of chairs but better executed... and then I remember:





Ayu's looks like a scene from Batte Royale.

The concept is not really the same. This is more theater and Alu is just simple graduation/shool-whatever as there are school kids in the video and the song obviously speaks to a younger audience.

As for the font discussion: I think fancy fonts are the worst thing on CDs and other media. They are 90% miss and rarely add anything. The only time this passes for me is, if there is a consistent font choice (like for Manga-series and s so on; Mika Nakashima also does a really great job at it and it always bothers me if they don't decide to do it at all- in rare occasions) and not jumping from one cover to the other. Aye had this with her A and they should have simply build around it for her whole career, keeping it simple.

That said, a simple white font aesthetically is the most fitting they did in the last few years.

[brener]

Originally Posted by thinkingoutloud89

As for the font discussion: I think fancy fonts are the worst thing on CDs and other media. They are 90% miss and rarely add anything. The only time this passes for me is, if there is a consistent font choice (like for Manga-series and s so on; Mika Nakashima also does a really great job at it and it always bothers me if they don't decide to do it at all- in rare occasions) and not jumping from one cover to the other. Ayu had this with her A and they should have simply build around it for her whole career, keeping it simple.

That said, a simple white font aesthetically is the most fitting they did in the last few years.

agreed, and imo she does have decent fonts throughout her discography, some lows at certain points but nothing too shocky to be called lame artwork

...and i rly didnt get the vibe of this song supposedly i'm not the targeted audience

[AguileraAnimato]

Originally Posted by brener

agreed, and imo she does have decent fonts throughout her discography, some lows at certain points but nothing too shocky to be called lame artwork

...and i rly didnt get the vibe of this song supposedly i'm not the targeted audience

As a person who started the topic I should clarify more.
The problem is not just a font but the whole desicion of typography.
The position of title (to put in the lower right angle) / the thiness / the color / the vertically scale

Ayu has a lot of CD cover which feature normal fonts like NEVER EVER, STEP you/is this LOVE? but the boldness of alphabet, the color that goes well with background or color scheme, or the position of the title - it makes the cover looks simply good and outstanding without to be fancy.

Even MADE IN JAPAN that looks like a watermark on a licensed photo, it's still good because they put the title in the center of the picture.

[thinkingoutloud89]

Originally Posted by AguileraAnimato

As a person who started the topic I should clarify more.
The problem is not just a font but the whole desicion of typography.
The position of title (to put in the lower right angle) / the thiness / the color / the vertically scale

Ayu has a lot of CD cover which feature normal fonts like NEVER EVER, STEP you/is this LOVE? but the boldness of alphabet, the color that goes well with background or color scheme, or the position of the title - it makes the cover looks simply good and outstanding without to be fancy.

Even MADE IN JAPAN that looks like a watermark on a licensed photo, it's still good because they put the title in the center of the picture.

but see, I really like how it looks and where it is positioned. I dislike font that goes across the picture or is placed somewhere in the middle (23rd Monster, A Ballads 2). And looking at the current example, the font checks everything I like. It has a good position, it is alldingend, it looks simple and every other placement would have been to playful for me ( I could see it on the bottom in the middle tho). The only thing that bothers me that they are switching up the font and size every time.

edi: STEP you is a good example of why a font should be simple and white. It hurts the eyes, it is barely readable and for me it is too big (yet it works cause it looks like a glamour shot)