Why I think Ayumi's sales have fallen...

[Andrenekoi]

Being a troll or not, on the same way nobody needs to love everything Ayu do, nobody needs to hate everything in order to not being "biased". I'm most likelly the only person on this forum that loved Next Level ( drama), so, it can't be considered universaly bad... the same goes for S/S, some people around here really loves this single... even if most people on AHS bashes the single really hard...

I don't think Ayu released anything that can be considered universally bad, even if she has tons of music that apeals only to part of her fanbase....

And I can't see how is her sound americanized... she puts more japanese culture on her pop than most jpop acts (being it tradicional instruments, art concepts, composition, etc)... Jpop overall is the japanese way of doing western pop, and IMO, Ayu makes her even more japanese most of the time.

I can't see how is she not sounding like herself, the elements that make ayu's music what it is, like the dance/rock mix is present on all of her albums since I am...

The fact is: She has a 12 years old career now... She is not new, she is not young, she is not the "it" girl, her peak started 10 years ago (and ended 8 years ago)! Considering this, she is pretty much doing very well... Most of the time, when the peak is over, so is the singer career on Japan...