2021: Reflecting on Ayu's career - Ayumi Hamasaki Sekai
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  #1  
Old 17th March 2021, 05:46 PM
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njanjayrp njanjayrp is offline
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Quote:
Originally Posted by Toniayu123 View Post
I honestly don’t understand how getting divorced twice, and moving abroad is considered bad reputation. Isn’t the same case for Hikki as well? Has Ayu done anything else (aside for dating a grass eater) so shameful? She is a lovely person, and specially with her fans, some western artists should learn from her... I don’t think it’s Ayu’s fault to overexpose herself, but media’s way of portraying it.
I love Ayu and Hikki a lot, but their careers took different routes. Not to talk about their music style which is completely different, as well as their image. For some reason Hikki still clicks with people (if that makes sense). I also think that in Utada’s case, the hiatus she took did a good favor to her image and popularity. She left while being on top, and the hype around her come back was insane.
Anyway, both are legends each in their own way. Also, (not the case with Utada but) popularity doesn’t equal quality. Sometimes really talented people don’t reach the top or fall really quickly, it’s a matter of luck in the end.
So it's not the fact that she's been divorced twice and probably not even that she's lived abroad as both of them married, foreigners, got divorced etc.

Ayu comes with a caveat of dancers, back vocals, husbands appearing in her PVs and interviews (sure Hikki's husband shot her MVs if I remember well), ayu literally announcing her marriage with a performance in a wedding gown on NHK, her husband being in so many videos, doing photo books, scandals with her boyfriend later on etc. and again her boyfriend appearing in her videos and being her dancer (which seems to be repeating even now). All of this annoys people and ultimately alienates them while with Utada all of this somehow was never the case. We all know avex has used both her personal life and even tragedies including her going deaf around the time GUILTY was released to get the attention of the medias. Whether that's what they really wanted is up for debate, but people see it that way it seems and sometimes explaining yourself is not enough.

On top of all of this as I mentioned Utada is very particular about her marketing and/or simply has an actual team that knows what they are doing while in the recent years ayu's been nowhere near where she used to be back in the day when avex was fighting for every copy sold (Mirrorcle World) where even the fan club membership has become virtually useless (and I am still paying for it).
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Last edited by njanjayrp; 17th March 2021 at 05:49 PM.
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Old 17th March 2021, 06:15 PM
Toniayu123 Toniayu123 is offline
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Originally Posted by njanjayrp View Post
We all know avex has used both her personal life and even tragedies including her going deaf around the time GUILTY was released to get the attention of the medias. Whether that's what they really wanted is up for debate, but people see it that way it seems and sometimes explaining yourself is not enough.
But hasn’t been like this from the very beginning? Weren’t her personal and relatable lyrics one of the (if not the main) reasons of her success? Ayu is a drama queen, and has been so since day one and we love it lol (just my opinion here tho.)

Quote:
On top of all of this as I mentioned Utada is very particular about her marketing and/or simply has an actual team that knows what they are doing while in the recent years ayu's been nowhere near where she used to be back in the day when avex was fighting for every copy sold (Mirrorcle World) where even the fan club membership has become virtually useless (and I am still paying for it).
Completely true.
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