2021: Reflecting on Ayu's career

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Originally Posted by tokyoxjapanxfan

My biggest annoyance now is just that I feel like for the past 10 years she failed to utilize the immense amount of talent that still exists in the music / entertainment industry. Instead, she just kept using the same team over and over again. (Minus a few instances of course.) For someone as big as Ayu, it just strikes me as odd that she seemingly just... stopped trying to progress.

Now here's the real tea. She is AYUMI HAMASAKI. She's not some small artist struggling to make it big. She has all the resources in the world to branch out but is just so comfortable in her little work family that it gets to the point where everything just starts to sound stale.

Like yes, she absolutely doesn't have to "prove" anything at this point in her career but that doesn't mean you just become... monotonous. And that's been my problem with Ayumi. Everything became boring. The songs she's been releasing aren't "bad"... but they also don't excite me anymore.

That said - I'm hopeful that she feels inspired again if her latest TA entry is accurate to how she is feeling and perhaps we'll get something interesting again.